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Today, Twitter’s livestreaming app is live in the Apple App Store.

Cue “Periscope Election” hype! More seriously, it’s a slick app: easy to sign up, browse, network and, most importantly, livestream. 



Twitter once asked us “What are you doing?” Now, Periscope asks us “What are you seeing?” 



When I logged on, I saw windows into our shared worlds from all over the globe. 



The Periscope privacy policy & Terms of Service more or less mirror Twitter’s, with a bold reminder that livestreams & archived videos are public. There’s at least one exception: no livestreaming pornography.



Fast wireless broadband service, social networks, and powerful smartphones with great cameras create a new context for livestreaming services, which has led tech companies, entrepreneurs and huge corporations to bet big on them.



I downloaded Stringwire as well this week, but it’s not on par with Periscope’s features, UX or integration. I wonder if NBC Universal will create clear incentives for its use.

As I found some time ago, Google Hangouts can also be streamed live to YouTube. There are an awful lot of a Android devices in the world; I’d keep an eye on how that evolves, along with Facebook’s video features. 

I also wonder about who will use these apps and where. Established celebrities can find their audiences. This morning, I saw people tuned in to see Mario Batali cook this morning. As with Vine and YouTube, unheralded talent may find success as well. 



Most of life is, however, mundane by definition. I look forward to seeing how Periscope and other apps help us choose and share moments that resonate with the rest of humanity.



The New York Times “First Draft” and Politico Playbook picked up the “Meerkat Election” idea today, so get ready for the hype cycle to wash through the commentariat. Former Florida governor Jeb Bush “meerkatted” yesterday — which is to say, used an app integrated with Twitter on his smartphone to livestream an event online. If that doesn’t sound revolutionary in 2015, congratulations: you’ve been paying attention to mobile technology over the last decade.

When you read posts that predict Meerkat’s prominence in 2016, keep a couple things in mind.

First, Twitter did change how political reporters covered the campaigns in 2012, so everyone is looking for the “next thing,” particularly in the New York and DC media world. Politicians and media using a shiny new app that “conquered all at SXSW” makes for easy copy and gets clicks. The integration of Meerkat into Twitter means that social network will drive more attention and adoption, although the app’s access to the company’s social graph bears watching. By the time 2016 rolls around, Twitter’s native live streaming function may be the new new killer campaign app. Steel yourself for the “Periscope Election,” friends.

Second, when you hear hype about technology like this breathless account in Politico from political reporters and operatives, be extra skeptical. Remember, 2008 was the “MySpace Election” and 2004 was to be the “Friendster Election. Heck, 1860 was the “Telegraph Election!” (Ok, the last one isn’t quite true, but you get the idea. )

Third, at present Meerkat videos are not archived on the site or embeddable . While that could certainly change in the months before the election, particularly if the startup gets funding, it is a consideration for journalists. That doesn’t mean, however, there isn’t another option: Ben Rubin, the developer of the app, told me that you can save Meerkat streams to your phone and upload the archived session to video sharing platorms like YouTube, an ability I subsequently confirmed. 



 Finally, livestreaming is not new to American politics. Presidential candidates like Senator Chris Dodd were using uStream in 2008. Ask President Dodd if it changed the election. A couple comments on Medium add some context, including one by Matt Browner Hamlin, who worked on the Dodd campaign.

Livestreaming was available in the last two presidential campaign cycles, but it didn’t fundamentally change our politics. It didn’t even shift the primary in 2008, as Browner Hamlin noted on Medium: 

To state the obvious, the Dodd campaign’s innovative use of live streaming technology and public engagement via streaming video did not move the needle an inch in the Democratic presidential primary. Maybe it’s because we were eight years ahead of our time. But more likely it’s because the forces of political sentiment in America are too big to be influenced by one technology platform or one medium of engagement.

A covert video did affect Governor Mitt Romney’s campaign, but the reality of small video cameras had been part of the fabric of our lives for years before.

I wrote this post entirely on my iPhone, so it’s fair to acknowledge that media has evolved in recent years. (I’ve also been guilty of hype about new platforms myself.) 

It’s also fair to acknowledge that Meerkat does something that defines innovation: it makes it easier to livestream on your phone. 

 “I think that because we remove friction to watch or go live (everyone can consume or contribute on the go with one click) it makes it easy for people to gain a larger audience while keeping the intimacy with the audience,” commented Ben Rubin, via email. 

 Faster connections, powerful smartphones and much high social media adoption do change the context from past election cycles, but will they change the outcomes or the dynamic? 

We’ll see. The White House press secretary is doing a Meerkat interview today: maybe someone will ask him whether the size of the lens, camera and screens used to view it are a revolution or an evolution.

If the medium is the message, what are we to take of a service famous for short text messages evolving into a medium that can be embedded in other messages? Twitter has take a  (web)page from YouTube in making videos created on its platform metastatic, spreadable and shareable.

We can now upload videos to @twitter & embed them: http://t.co/bUkVvBolaX Quite an evolution since 2007 pic.twitter.com/dRAUUpjkXN

— Alex Howard (@digiphile) March 2, 2015

While the ongoing shift to more pictures and video isn’t going to make Twitter into the next Instagram — it’s its own thing — the social platform has certainly come a long way since its text-based origin in 2006!

When I joined Twitter in 2007, I thought it was interesting, combining presence technology with mobile publishing and microblogging. A year later, I saw much more potential in the service than the sarcastic dismissal it tended to receive in the media and business worlds. It wasn’t until a disputed election in Iran in 2009, when online discussion and sharing of documentary evidence leaking out of that country led CNN to change its coverage, that the world started waking up to what Twitter would eventually become. While my embrace of Twitter has led some commentators to consign me to a triumphalist, intolerant cult of scolds, I continue to hold that there’s considerable value to be found here, premature eulogies notwithstanding.

In a series of 17 tweets today, Jack Dorsey endorsed the multi-part “tweetstorm” as a “clever” way around the famous 140 character constraint of Twitter, the social media platform he co-founded in 2006.

“The folks using Twitter daily created the @username, the #hashtag, and the retweet, all within the constraint of 140 characters,” he tweeted. “The @, #, and RT have become cultural movements and have influenced every social and communications service since. Even offline. The “tweetstorm” and #/tweet syntax is a (clever) way around the 140 character constraint. Once again created by people using the service!”

What the co-founder of Twitter had to say in the latter half of his tweetstorm is worth noting as well, particularly in the context of the public social media company’s earning’s report next week. He defended Twitter CEO Dick Costolo from criticism, which in recent months has included a Wall Street Journal feature and influential investors on Wall Street.

Dorsey also highlighted recent product improvements at Twitter, including group messaging and video,

@Jack’s endorsement of the tweetstorm is likely to carry some weight with both users and Twitter itself, although he hasn’t been in a position to directly implement product design for some time. Previously, new features like the #hashtag and RT have been built into the Twitter platform after users adopted them. For that to happen again with the tweetstorm, Twitter would have to alter its publishing interface across operating systems to accommodate series or perhaps acquire an app like tweetstorm.io that enables easier creation.

One of Twitter’s most voluble users, venture capitalist Marc Andreessen (@pmarca), may be the must public adopter of the tweetstorm format, making news with series on Bitcoin and many other topics. Vox.com co-founder Ezra Klein is also a fan of the format, sending tweetstorms about whatever he’s covering with some frequency. Other users are as well, like digital media manager Justin Whitaker:

If Twitter does formally adopt the format as its own, don’t expect universal excitement.

Some observers and users of the platform don’t care much for the tweetstorm convention, even going so far as to say that “the tweetstorm trend must be stopped,” as Charlie Worzel did last year:

The fundamental criticism of the tweetstorm™ goes beyond the simple “get a blog” mentality. At its root, the tweetstorm™ feels like an abuse of power/influence or, at the very least, a slightly inconsiderate, oblivious way to engage with people who’ve chosen to follow you (granted, users can obviously choose to opt-out at any time with an unfollow). In earnestly embarking on a tweetstorm™, the tweetstormer™ is tacitly admitting that he or she has many important things to say and an infinite listener attention span in which to say them.

For my part, I can’t say I care much for the convention. While it is more accessible to all than using screenshots of text to get around the character constraint, a form that writer Mat Honan has dubbed the “screenshot, I tend to think that if you have enough to say that many tweets are required, you and the people you want to read whatever you are choosing to communicate will be better off if the series is collected into a blog post and edited.

I took a (decidedly unscientific, highly biased) poll of my followers on Twitter about the practice and confirmed that ‘tweetstorms’ are not beloved by all, but some people do like them.

All that said, now that Jack Dorsey has endorsed tweetstorming, I suspect we’ll see more of them, not less. What I can co-sign, however, is the value Dorsey ascribes to Twitter’s role as a platform for expression and connection around the world.

While the platform and product is still imperfect, not equally representative of all of humanity or absolved from addressing ongoing issues with censorship and abuse, I’ve found that it to be a valuable place to invest time and attention for the past 7 years. I hope that feeling endures.