Tag Archives: Washington

March 29, 2012 · 11:33 am

In the Capital, influence on social media in DC is more than Twitter followers

It’s hard to believe that it’s been over a year since I implored the DC tech community and media scene at large to stop holding influence contests. Deja vu, all over again.

It was brilliant of In The Capital to hire a smart journalist to cover notable events in the political and tech scene. That coverage put them on the District’s radar during Social Media Week.

It was not brilliant of them to put together this week’s smudged sterling example of linkbait, which stands to damage their credibility with new readers who are not friends of those selected.

Look: I’ve met 80% of the people on this list of the “DC’s Top 10 Social Media Influencers” and follow many of them. I have much respect for their smarts, digital savvy and professionalism.

But if this is the” top 10,” what, exactly, does being an DC “influencer in social media” mean here? Online influence is not just about having a lot of Twitter followers.

For instance, I’m ahead of @LukeRussert by more than 33,000+ and have a higher Klout score, due in part to a large following on Google+ and Facebook. Does that mean that I’m more influential? Maybe on social media and certainly with respect to technology, but certainly not on broadcast news, which still retains enormous influence in our country. It also wasn’t hard to think of another person in DC who’s more influential with respect to social media than either one of us:

What about more “influential in the startup and DC tech scene, which “In the Capital” says it covers? Are all ten of these people more influential than Peter Corbett, Frank Gruber or Jen Consalvo, the co-founders or DC Week and organizers of the huge DC Tech Meetup? I’d don’t think so. And neither does Russert:

In a larger sense, does anyone believe that Russert is more of an “influencer” on social media in Washington than President Obama, between @WhiteHouse and @BarackObama? (I certainly don’t kid myself about my “clout” relative to POTUS.) What about @SpeakerBoehner or House Majority Leader @EricCantor or @SenJohnMcCain? Is the rest of the list is more “influential” than @MarkKnoller or @MarcAmbinder or @MikeAllen? A recent study of Twitter use in Congress, in fact, found that SenatorSanders was the most “influential” member of Congress on social media. (Or at least on Twitter.) one could go deeper on the list of people in media and government but the point is clear enough.

Mark Drapeau, director of innovative engagement in Microsoft’s office of civic engagement — and a member of the list — offered a dissenting perspective:

all these lists are kinda different or the same based on peoples’ biases and what they hope to accomplish and the audience they hope to reach. The Washington Post turns it into a ridiculous game. In the Capital picked… people they think are cool. Politico made the same exact list [of top DC Twitterers] and it’s all – gasp – politicos! The LA Times made the same list [DC twitterers], and they simply ranked people by followers – lazy! I made the same list based on how people interact with their communities – lots of people I know from… my community! All the lists are right, all the lists are wrong, there is nothing to debate, complain about, or mock.

In DC social media, there’s lots of actual social data to crunch to enable some measure influence and connected, not just from PeerIndex or Klout but from Google back links or Twitter/Facebook engagement numbers. Or they could have run their own data on how much engagement or amplification people get on Twitter, Facebook, Tumblr, Google+, etc. That’s just not what happened today.

This feels straightforward, at least from where I sit tonight: If editors make lists, they need to be able to back them up with criteria and methodology. That’s why people read Consumer Reports, for instance, when they buy things. Lists and ratings from credible publications influence the buying and hiring decisions of consumers. That’s why there’s a market for them and why people and brands get excited about being selected.

If “In The Capital” really wanted to measure “influence” and do a Top 10 List, “In the Capital” could have cited Klout or PeerIndex, flawed as those services may yet be. Gadi-Ben Yehuda, social media strategist for IBM’s Center on the Business of Government, made this comment:

The easiest way to have voided any controversy would have been not to use the title “DC’s Top Ten Influencers in Social Media,” which is confusing in any case. Honestly, when I saw who was on the list (the majority was women), I thought “OK, this must be people who do primarily social media activities, i.e. they don’t publish substantive articles on important government events (like Alex), they don’t run tech/innovation companies (like Peter Corbett), they don’t work in the innovation office of cabinet-level agencies (like @AlecJRoss). These are people who’s skill is in the medium that others of us use as a tool to accomplish other things.”

That seemed to answer the question of what the article was about, but only if one focused on the words “in social media.” But what about this words “top” and “influencer” what do those words even mean? Klout defines influence as the ability to spur others to take action. If that’s what an influencer is, then I don’t think there can be a top ten list without Obama, or at least Macon Phillips. Again, Peter Corbett (he got more than 10K people here for DCWeek, after all). Alan Rosenblatt should also likely be on that list.

Based upon Byrne’s comments and some background gathered at last night’s DC Social Media Happy Hour, the list was originally pitched to be about 10 awesome women who consult and teach others in the DC community about how to use social media. Shireen Michell, for instance, is influential with segments of the District’s community who are not in the government or media space.

Then In The Capital appears to have dropped two of them, added Russert and Drapeau, and changed the title and premise, which was not and is not supportable based upon qualititative or quantitative grounds. When asked about the substance behind the list, the author of the post offered this response:

Lisa Byrne, a social strategist at the Pappas Group who was put on the list, offered some insight into what seems to have happened:

“I actually gave a lot of input (originally it was all female so I never spoke of any guys who should be noted),” she commented. “I was not advised it would be titled Influencers. I listed people who were community leaders in the social space – online and specifically offline.”

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February 1, 2012 · 11:47 pm

5 Social Media Week DC 2012 Panels: Conversations, Politics, Technology, Public Diplomacy and eDemocracy

Social Media Week DC  is going to be a busy conference for me this year. If you haven’t heard about it yet, the week-long festival starts 12 days from now. The week will feature speakers, panels, workshops, events, and parties all across the District celebrating tech and social media in the Nation’s Capital, including a special edition of the DC Tech Meetup. I’m going to be moderating four panels and participating on a fifth. I’m excited about all five and I hope that readers, friends, colleagues and the DC community comes to one or more of them.

If the panels that I’m involved in aren’t your cup of tea, you might find something more to your taste in the full SMW DC schedule.

Social Media Week DC 2012

Following is the breakdown of the five panels that I’ll be participating in this year:

  • Creating & Managing High Quality Online Conversations
    Location: Science Club
    Date: Monday, February 13 at 6:30 PM – 8:00 PM |  Add to Google Calendar | Add to iCal
    Description: Discussions in online comment sections and social media can be tricky to manage. Some sites are bogged down full of low quality comments, spam, and more. How do we create high quality online discussions? How do we filter out the noise – the spam, the solicitation, harassment, and hateful speech that often becomes part of any online discussion? We will discuss examples of those that have done it well, and some that haven’t. We will also speak to individuals who have dealt with harassment and negativity online and learn how they fought back and still used social media tools for constructive discussion and engagement.
  • Politics and technology: the media’s role in the changing landscape: ASK QUESTIONS
    Location: Powell Tate
    Date: Tuesday, February 14 at 10:00 AM | Add to Google Calendar | Add to iCal
    Description    : Digital platforms have changed the media landscape forever, but how has it changed the way the media covers politics? We’ll ask a panel of reporters from Gannett, National Journal, ABC News and Politico as they discuss 2012 election coverage.
  • Social Politics: How Technology Has Helped Campaigns: ASK QUESTIONS
    Location: Powell Tate
    Date: Tuesday, February 14 at 2:00 PM | Add to Google Calendar | Add to iCal
    Description: The social media landscape has changed drastically since 2008. We’ll hear directly from panelists from Google, Twitter and Facebook as they delve into the tools and innovations that candidates and campaigns have utilized as the 2012 campaign heats up.
  • Public Diplomacy in the Age of Social Media
    Location: New America Foundation
    Date: Thursday, February 16 at 9:30 AM – 11:00 AM | Add to Google Calendar| Add to iCal
    Description    : How does social media change how statecraft is practiced in the 21st century? Who’s participating and why? What have been some lessons learned from the pioneers who have logged on to listen and engage? Three representatives from the U.S. Department of State will share case studies and professional experiences gleaned directly from the virtual trenches.
  • Social Media, Government and 21st Century eDemocracy
    Location: The U.S. National Archives
    Date: Friday, February 17 at 1:00 PM – 2:00 PM | Add to Calendar | Add to iCal
    Description: While Sean Parker may predict that social media will determine the outcome of the 2012 election, governance is another story entirely. Meaningful use of social media by Congress remains challenged by a number of factors, not least an online identity ecosystem that has not provided Congress with ideal means to identify constituents online. The reality remains that when it comes to which channels influence Congress, in-person visits and individual emails or phone calls are far more influential with congressional staffers.“People think it’s always an argument in Washington,” said Matt Lira, Director of Digital for the House Majority Leader. “Social media can change that. We’re seeing a decentralization of audiences that is built around their interests rather than the interests of editors. Imagine when you start streaming every hearing and making information more digestible. All of a sudden, you get these niche audiences. They’re not enough to sustain a network, but you’ll get enough of an audience to sustain the topic. I believe we will have a more engaged citizenry as a result.”

    This conversation with Lira (and other special guests, as scheduling allows) will explore more than how social media is changing politics in Washington. We’ll look at its potential to can help elected officials and other public servants make better policy decisions.

If you’re not in DC, check to see if there is a Social Media Week event near you: in 2012, the conference now include New York, San Francisco, Miami, Toronto, London, Paris, Rome, Hong Kong, Tokyo, Singapore, and Sao Paulo.

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January 20, 2012 · 12:33 pm

Senator Reid postpones vote on PROTECT IP Act, Romney and Gingrich come out against SOPA

This morning, Senator Harry Reid, the Senate Majority Leader, said in a statement today that he will postpone next week’s vote on the PROTECT IP Act (PIPA). Update: Rep. Lamar Smith followed with a statement that he would also halt consideration of SOPA. This is a historic victory for the Internet community. Collectively, millions of people rose up and told Washington that these bills shall not pass.

An unprecedented day of online protests over the Stop Online Piracy Act (SOPA) in the U.S. House of Representatives and the PIPA in the U.S. Senate and the resulting coverage on cable and broadcast news networks had an effect.

“Senator Reid made the right decision in postponing next week’s vote on PIPA,” said Center for Democracy and Technology president Leslie Harris. “It’s time for a hard reset on this issue. We need a thoughtful and substantive process that includes all Internet stakeholders. We need to take a hard look at the facts and find solutions that honor the Internet’s openness and its unique capacity for innovation and free expression. We are thankful for the efforts of Senator Ron Wyden who from the beginning stood against this bill; his early opposition and leadership gave voice to the important concerns of the Internet community.”

Wikipedia, Google, BoingBoing, Reddit, O’Reilly Media and thousands of other blogs asked their communities to take a stand and contact Washington.

“The amazing thing is that the power of these networks delivered,” wrote David Binetti in TechCrunch. “By the end of the day, 25 Senators — including at least 5 former co-sponsors of the bill — had announced their opposition to SOPA. Think about that for just a second: A well-organized, well-funded, well-connected, well-experienced lobbying effort on Capitol Hill was outflanked by an ad-hoc group of rank amateurs, most of whom were operating independent of one another and on their spare time. Regardless where you stand on the issue — and effective copyright protection is an important issue — this is very good news for the future of civic engagement.”

I concur with that last point. Last night, we finally saw one of the most important questions about the future of the Internet and society asked in a presidential debate: all four GOP candidates for the presidential nomination came out against SOPA at the CNN debate.

As shown by ProPublica’s excellent SOPA Tracker, SOPA and PIPA now have 122 opponents in the House and Senate, four times as many as on Monday.

These bills are not “dead,” no matter what headlines you read today, although I can now say with some confidence that they will not pass in their current form. There are ongoing negotiations to redraft them, cutting DNS filtering provisions or search engine blocks in an effort to make them acceptable to technology companies like Google.

While the Internet mattered this week, it’s important to recognize that but for the efforts of Senator Ron Wyden, Rep. Darrell Issa, Rep. Jason Chaffetz, Rep. Jared Polis and Rep. Zoe Logren, I believe SOPA and PIPA would likely have passed. Senator Wyden put a critical hold on the PROTECT IP Act after it sailed out of the Senate Judiciary Committee. Those representatives proposed dozens of amendments to SOPA in a marathon, days-long markup session that effectively filibustered the bill, delayed it until the House came back into session in January. That delay enabled hundreds of organizations and individuals, including newspaper editors, human rights advocates, academics, engineers and public interest groups, to rally to save the Internet as we know it.

“Supporters of the Internet deserve credit for pressing advocates of SOPA and PIPA to back away from an effort to ram through controversial legislation,” Issa said in an emailed statement. “Over the last two months, the intense popular effort to stop SOPA and PIPA has defeated an effort that once looked unstoppable but lacked a fundamental understanding of how Internet technologies work.

“Postponing the Senate vote on PIPA removes the imminent threat to the Internet, but it’s not over yet. Copyright infringement remains a serious problem and any solution must be targeted, effective, and consistent with how the Internet works. After inviting all stakeholders to help improve American intellectual property protections, I have introduced the bipartisan OPEN Act with Senator Rob Wyden which can be read and commented on at KeepTheWebOPEN.com. It is clear that Congress needs to have more discussion and education about the workings of the Internet before it moves forward on sweeping legislation to address intellectual property theft on the Internet. I look forward to working with my colleagues and stakeholders to achieve a needed consensus about the way forward.”

In the meantime, everyone who participated in this week’s unprecedented day of online action should know that what they did this week mattered. If you’d asked me about the prospects for the passage of these bills back in December — and many people did, after I wrote a feature at Radar in November that highlighted the threat these anti-piracy bills presented to the Internet, security and freedom of expression online — I estimated that it was quite likely. So did Chris Dodd, the head of the MPAA, who told the New York Times that these passage of these bills was “considered by many to be a ‘slam dunk.'”

We’re now in unexplored territory. I’ve been writing about how the Internet affects government and government affects the Internet for years now. This week was clearly a tipping point in that space. The voices of the people, expressed in calls, letters, tweets, petitions and protests, were heard in Washington. There are incredibly difficult challenges that face us as a country and as a global community, from jobs to healthcare to the environment to civil liberties to smoldering wars around the world. What happened this week, however, will reinvigorate the notion that participating in the civic process matters. Here’s to working on stuff that matters, together.

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September 17, 2009 · 12:38 am

MSM using social media tools at the National Press Club

I went to the Washington, D.C. Social Media Club‘s fall kickoff meeting tonight, which featured a terrific panel on Mainstream Media Using Social Media Tools. The moderator,  Jeff Mascott of Adfero, facilitated an excellent discussion with three journalists from traditional print publications:

I livestreamed the event through the digiphile channel at livestream.com. I couldn’t get the video from livestream to embed below correctly, so you’ll need to watch the session on demand at livestream.com. I wish I’d had a better mic and found a seat in the middle for a closer view. That said, the Social Media Club recorded a high quality version of the panel that will be available soon, so you won’t have to rely on my artifacted stream and low sound levels. Nota Bene: forward ahead to 6:30 or so, when the panel actually begins!

My insights for the night?

Challenges for the @Washingtonian include retaining a traditional editorial “voice” online and yet adding some  irreverance and snark on social media platforms. Apparently, the editors want stories to be published in print first and then the  Web second. That may be a  tough balance to strike.

Social media “enables me to compete with NFL and ESPN,” said @Cindyboren of the @WashingtonPost. Twitter levels the playing field for her.

The toughest challenge for  for @RickDunham? Time management, given the need to keep up with updating the Houston Chronicle’ digital outposts and the conversations . Community moderation is unending and necessary.

Rick also made a fascinating point about #journalism ethics and #socialmedia: keeping ideological balance with subscriptions to fan pages for politicians on Facebook is important in the digital age to maintain balance. Reporters need to follow everyone on their beat.

I asked a question about sourcing, as you’ll see if you watch the video. The panel provided good answers. Both @cindyboren and @rickdunham apply classic standards of #journalism to confirm the truth of statements, usually by calling people or  “@’ing the source.” Pick up that phone!

Rick also made a fascinating observation: the Chronicle is  realizing real adverstising revenue by livestreaming confirmation hearings and Congressional town halls to interested readers. Er, viewers.  By carrying such news events on their websites, newspapers have become in effect independent Internet TV stations. Hello, convergence.

As an aside, I learned Helen Thomas is @frontrowhelen on Twitter. @IkePigott made her an account.

Great event. Many new faces, with others now becoming more familiar as I get to know the local DC new media community.

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