Tag Archives: movies

Tweaser: noun — a movie teaser cut into a 6 second Vine video and tweet

I never expected to associate a “tweaser” with The Wolverine. (I assumed Wolverine’s healing powers would always extrude any splinter.)

That changed yesterday, when James Mangold, the director of the most recent cinematic treatment of the comic book hero’s adventures, tweeted the first “tweaser” of the new century. He used Twitter’s new Vine app to share the short clip, a tightly edited 6 seconds of  footage from the upcoming film. You can watch Vine’s big moment in tweet embedded below.

Twitter certainly has come a long way from txt messages. As Lily Rothman quipped at Time, the emergence of a 6 second tweaser that can be retweeted, tumbled and embedded gives “new meaning to the intersection of Hollywood and Vine.”

Jen Yamato has the backstory behind 20th Century Fox’s debut of a 21st century tweaser over at Deadline, including credit to Fox executive Tony Sella for the coinage:

Last week FilmDistrict was the first studio to use Twitter’s new looping app as a marketing tool. Here’s an even buzzier use of Vine: A 6-second “tweaser” (that’s Twitter teaser, or “TWZZR”) previewing Fox’s July 26 superhero pic Wolverine.

I suspect that at least a few of the tweasers that go flickering by on Twitter, Vine and blog posts will lead people to do what I did: become aware of the upcoming and film and look for a longer version of the teaser trailer elsewhere online. If a tweaser comes with a custom short URL, so much the easier.

To that point, If you want to watch a higher quality “full-length” version of the teaser, there’s now a teaser trailer available on the iTunes Store and a YouTube version:
… which, it’s worth pointing out, can also be embedded in tweets.

Hopefully, history remember will remember “The Wolverine for more than being the subject of the world’s first “tweaser.” Then again, our attention spans may not be up to it, particularly if the length of the interactive media we consume continues to shorten at this rate.

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Panic Attack! Brilliant YouTube short turns to $30M movie deal

As the BBC reported today, Fede Alvarez was signed to a movie deal a month after uploading the terrific short embedded above to YouTube.

“I uploaded (Panic Attack!) on a Thursday and on Monday my inbox was totally full of e-mails from Hollywood studios,” he told the BBC’s Latin American service BBC Mundo

Alvarez will be sponsored by Sam Raimi and is slated to produce an original scifi flick based in Argentina and Uruguay.

The Beeb is weeks late on reporting this deal, given that Collider.com blogged about Panic Attack in November, but it’s still good news for scifi fans.

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Post from the comments: “Let’s go give away some oranges”

Fight Club
Image via Wikipedia

Yesterday, Chris Brogan wrote about Secret Fight Club, adapting the concept of Fight Club to social media for social change.

My first response? The first rule of #SecretFightClub: No one talks about Secret Fight Club!

In a comment on Chris’s blog, I suggested that “eTyler Durden is gonna be so annoyed. I suggest you change your soaps and don’t eat soup for months.”

The irony is that, given the reach of Chris’ blog, many people WILL of course be talking about SFC, though perhaps even more will simply keep on spreading that good will silently.

“Buying free plates of bacon at the bar” isn’t a bad metaphor at all — I can’t forget when someone did just that at the #140Conf — but passing out oranges to the homeless catches something closer to my heart.

A member of my family always carried oranges in Philly and Baltimore growing up, where there are major homeless populations, most of whom have major Vitamin C deficiencies.

Instead of giving them money, he passed out oranges. A few homeless people became upset, since they wanted $ for whatever other cause, but most were incredibly grateful.

Chris Brogan passes out oranges all the time.

He posts portraits of independence on his blog, tweets  about worthy causes, explains how he tweets, writes about favorite children’s books, pastors or software he likes.

Some cynics might say that’s name dropping or crass brand mentions, like the unfortunate choice of Magic Johnson to mention KFC five times during MJ’s memorial.

I don’t buy into that.

In the social media world, regardless of what digital outpost you’re on, sharing information and being helpful is the best and most important form of digital currency we have to share.

Instead of beating each other up to escape the banality of corporatized modern life, in order to FEEL something, we are all collaborating on building a global network of digitized human experience, caught on video, pictures or memorialized in 140 characters or more.

I’d say thank you to Chris for risking eTyler Durden’s wrath but I think it’s possible he’s playing him here. He remembers how long many of us have been at this online.

Do you remember when we all passed around The Hunger Site and everyone clicked to give rice? I do.

And guess what? That website just celebrated its 10th anniversary.

FreeRice gives away rice if you play simple word games. And charity : water just celebrated a similar digital success, borne on a wave of social media good karma.

The netizens using and sharing those ideas represent precisely the kind of Secret Fight Club I’m both proud to belong to and recruit others to join.

Let’s go give away some oranges.

Note: This post first appeared as a comment on Chris Brogan’s blog. I decided it was worth editing and posting here. I’m following Chris’ example when he posted “On Public Radio” as a surprise guest post on chrisbrogan.com.

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