George Washington’s Rules for Social Media

George Washington will always be counted amongst the greatest citizens of the United States, for any number of reasons. The first President of the United States was far from a perfect man, given his history as a slave owner, but his contemporaries saw in him a rare nobility of character that still distinguishes Washington today. My heart may lie with Franklin, my spirit with Jefferson, and my mind with Hamilton… but Washington lays claim to respect, for any number of good reasons.

Last year, I came across a list of rules for civility and decent behavior that were ascribed to him by the editors of Foundation Magazine. Their origin?

According to the article:

“By age sixteen, Washington had copied out by hand, 110 Rules of Civility & Decent Behavior in Company and Conversation. They are based on a set of rules composed by French Jesuits in 1595. Presumably they were copied out as part of an exercise in penmanship assigned by young Washington’s schoolmaster.

The first English translation of the French rules appeared in 1640, and are ascribed to Francis Hawkins the twelve-year-old son of a doctor.”

It struck me as a worthy mental exercise to adapt each to the present day online culture.

The following “rules” are interpretation of his intent, not President Washington’s words.

Make of them what you will and share them as you like.

Note Bene: As I observe below, everyone will use social media differently. A given person’s position, industry or context may mean a given suggestion doesn’t make sense.

And as my friend Paul Gillin has written, it’s important to recognize when to avoid using social media.

As we look ahead to the new year ahead, astute observers may even ditch “the s word” in favor of collaborative media. I’ve commented that I’m open to that terminology when if it comes into wider use.

[Image Credit: wallyg on Flickr / CC BY-NC-ND 2.0]

For now, here are “George Washington’s Rules for Social Media.”

On the left is Washington’s original phrase. To the right, my interpretation.

Every Action done in Company, ought to be with Some Sign of Respect, to those that are Present. Every public update to social networks should be made with respect for your audience.
When in Company, put not your Hands to any Part of the Body, not usually Discovered.
When you’re on the webcam, keep your hands above board and out of your nose.
Show Nothing to your Friend that may affright him. Don’t post NSFW pictures or links to them on the enterprise social network. Or mask them in links on public ones.
In the Presence of Other, Sing not to yourself with a humming Noise, nor Drum with your Fingers or Feet. Don’t hum on conference calls or on Skype, nor tap on the table.
If You Cough, Sneeze, Sigh, or Yawn, do it not Loud but Privately; and Speak not in your Yawning, but put Your handkerchief or Hand before your face and turn aside. No coughing, sneezing, sighing or yawning while on a call. Unless you’re on mute.
Sleep not when others Speak, Sit not when others stand, Speak not when you Should hold your Peace, walk not on when others Stop. Stay awake in meetings, bring enough chairs, listen first, don’t stay and chat on empty IRC threads.
Put not off your Cloths in the presence of Others, nor go out your Chamber half Dressed. Avoid NSFW avatars on public social networks, or bathrobes on Web conferences.
At Play and at Fire its Good manners to Give Place to the last Commer, and affect not to Speak Louder than Ordinary. Whether you’re online or at home, welcome guests and don’t shout. (NO CAPS, friends.)
Spit not in the Fire, nor Stoop low before it neither Put your Hands into the Flames to warm them, nor Set your Feet upon the Fire especially if there be meat before it. Don’t bury shared bandwidth during the day with P2P filesharing. Don’t dry out your socks in the office microwave.
When you Sit down, Keep your Feet firm and Even, without putting one on the other or Crossing them. Ergonomics will help Web workers avoid repetitive stress injuries. Avoid slumping, position keyboard properly.
Shift not yourself in the Sight of others nor Gnaw your nails. You don’t need that fourth Red Bull. Nail clippers are a helpful gadget to be used at home. Easy to type with shorter talons.
Shake not the head, Feet, or Legs roll not the Eyes lift not one eyebrow higher than the other wry not the mouth, and bedew no mans face with your Spittle, by approaching too near him when you Speak. Truly listen first to what someone else says or read it through with care. Avoid instant “WTF” or “FAIL” comments. Respect the intellect of others.
Kill no Vermin as Fleas, lice ticks &c in the Sight of Others, if you See any filth or thick Spittle put your foot Dexterously upon it if it be upon the Cloths of your Companions, Put it off privately, and if it be upon your own Cloths return Thanks to him who puts it off. If you must block spammers and trolls, do so quietly and without malice. Inform the community moderator and move on. If you see the opportunity to vote down nasty comments from a discussion thread, do so for the community’s sake.
Turn not your Back to others especially in Speaking, Jog not the Table or Desk on which Another reads or writes, lean not upon any one. Be mindful of generational or vocational differences around the use of smartphones in person. Don’t lean on the keyboards of others.
Keep your Nails clean and Short, also your Hands and Teeth Clean yet without Showing any great Concern for them. Keep your Web design clean and simple. What are people there to do? Help focus that user interface on those tasks.
Do not Puff up the Cheeks, Loll not out the tongue rub the Hands, or beard, thrust out the lips, or bite them or keep the Lips too open or too Close. A goofy avatar may express your personality and professionalism perfectly. Then again, it may not.
Be no Flatterer, neither Play with any that delights not to be Play’d Withal. Don’t mindlessly RT, share or echo the insights of others. If you admire someone, tell them as much and share content because of its worth, not because of social gain.
Read no Letters, Books, or Papers in Company but when there is a Necessity for the doing of it you must ask leave: come not near the Books or Writings of Another so as to read them unless desired or give your opinion of them unasked also look not nigh when another is writing a Letter. Think again before addictively checking your email or texting next to someone. If you have to, explain why it’s important. If you see someone else’s private messages, don’t comment unless invited to do so.
Let your Countenance be pleasant but in Serious Matters Somewhat grave. Tune your speech, replies and links to the context of the conversation they are being shared within.
The Gestures of the Body must be Suited to the discourse you are upon. Use language appropriate to the forum you are speaking within. In general, don’t post anything you wouldn’t want your mother to see.
Reproach none for the Infirmities of Nature, nor Delight to Put them that have in mind thereof. Don’t mock anyone because of social facts, nor celebrate the mockery of others.
Show not yourself glad at the Misfortune of another though he were your enemy. Don’t publicly celebrate the failures of competitors.
When you see a Crime punished, you may be inwardly Pleased; but always show Pity to the Suffering Offender. Share the news of verdicts or fines but do so, if possible, with empathy.
Do not laugh too loud or too much at any Public Spectacle. Share your humor, your goodwill and the reasons for it — but don’t overloard the stream of others.
Superfluous Complements and all Affectation of Ceremony are to be avoided, yet where due they are not to be Neglected. Show respect for the time and experience of others. Use concise greetings and salutations in social messaging. Get to the point quickly.
In Pulling off your Hat to Persons of Distinction, as Noblemen, Justices, Churchmen &c make a Reverence, bowing more or less according to the Custom of the Better Bred, and Quality of the Person. Amongst your equals, expect not always that they Should begin with you first, but to Pull off the Hat when there is no need is Affectation, in the Manner of Saluting and resaluting in words keep to the most usual Custom. Introduce yourself or provide context when initiating a conversation. Treat each person you encounter with respect, until evidence to the contrary is introduced.

You can learn from anyone, even if it’s how not to do something.

Tis ill manners to bid one more eminent than yourself be covered as well as not to do it to whom it’s due. Likewise he that makes too much haste to Put on his hat does not well, yet he ought to Put it on at the first, or at most the Second time of being asked; now what is herein Spoken, of Qualification in behavior in Saluting, ought also to be observed in taking of Place, and Sitting down for ceremonies without Bounds is troublesome. Relatively, it’s worse manners to remind someone else of a lack of netiquette than whatever deficiency they are showing. Observe proper netiquette when ever entering a conversation, especially when social messages are broadcast to an audience that is unfamiliar with you.

Look around to see what the established norms for appearance and speech are on a given platform before contributing.

If any one come to Speak to you while you are are Sitting Stand up though he be your Inferior, and when you Present Seats let it be to every one according to his Degree. Respond to @replies, comments and direct messages, if you can. Respect and offer thanks for whomever has taken the time to offer an opinion, with the singular exception of spammers.
When you meet with one of Greater Quality than yourself, Stop, and retire especially if it be at a Door or any Straight place to give way for him to Pass. If you cite the insights or build on the ideas of a bonafide online authority, make sure you link to him or her. Web karma comes around.
In walking the highest Place in most Countries Seems to be on the right hand therefore Place yourself on the left of him whom you desire to Honor: but if three walk together the middest Place is the most Honorable the wall is usually given to the most worthy if two walk together. At conferences, offer the best viewing angles to those who plan to livestream. Share access to outlets.
If any one far Surpasses others, either in age, Estate, or Merit yet would give Place to a meaner than himself in his own lodging or elsewhere the one ought not to except it, So he on the other part should not use much earnestness nor offer it above once or twice. Be gracious in all areas of netiquette, especially to all those, young or old, who are new to a medium or platform. If you receive invitations to betas, try to pass them to those who will actually test the services.
To one that is your equal, or not much inferior you are to give the chief Place in your Lodging and he to who ‘is offered ought at the first to refuse it but at the Second to accept though not without acknowledging his own unworthiness. Make sure it’s easy for everyone to comment upon or share your content. Always attribute to the original source of a link, photo, tweet or story with a hat tip and link.
They that are in Dignity or in office have in all places Precedency but whilst they are Young, they ought to respect those that are their equals in Birth or other Qualities, though they have no Public charge. Founders of companies or other “c-level” executives have the final say in most matters and merit respect. That said, on the Internet, netizens can be from any age, creed or station. An opinion or perspective can have merit on its own, regardless of the source.
It is good Manners to prefer them to whom we Speak before ourselves, especially if they be above us with whom in no Sort we ought to begin. Listen first and give others the opportunity to express a perspective, especially if his or her expertise on a topic exceeds your own.
Let your Discourse with Men of Business be Short and Comprehensive. Get to the point, especially with VCs, CIOs or other business executive. Have an elevator pitch memorized, and a goal for meetings.
Artificers & Persons of low Degree ought not to use many ceremonies to Lords, or Others of high Degree but Respect and highly Honor them, and those of high Degree ought to treat them with affability & Courtesy, without Arrogance. Writers or authors that have earned authority should be respected but not fawned over. Likewise, people in those positions should neither dismiss commenters nor fail to mentor young talent.
In speaking to men of Quality do not lean nor Look them full in the Face, nor approach too near them at lest Keep a full Pace from them. Don’t cyberstalk Web celebrities – or general celebrities and business personalities, for that matter. Everyone deserves privacy, especially with respect to family.
In visiting the Sick, do not Presently play the Physician if you be not Knowing therein. Suggesting drugs or treatments for others online if you are not a physician isn’t recommended. Generally, even doctors will not make diagnoses or treatment recommendations without an in-person examinations. Social media may create new outlets for healthcare. Sharing personal experiences with treatments, diseases or physicians may be helpful. Using online platforms always should be done with an eye towards preserving electronic privacy.
In writing or Speaking, give to every Person his due Title According to his Degree & the Custom of the Place. If you are writing about others, take the time to properly spell names, titles and identify employers or other affiliations, preferably with a link to a biography.
Strive not with your Superiors in argument, but always Submit your Judgment to others with Modesty. Focus on presenting solutions to problems, not in assigning blame. Always look for ways to elevate the good ideas of others.
Undertake not to Teach your equal in the art himself Professes; it Savours of arrogance. Don’t remind savvy bloggers or published authors how to write. If you see a mistake in a link or copy, point it out with tact and, if possible, privacy. Everyone makes mistakes.
Let thy ceremonies in Courtesy be proper to the Dignity of his place with whom thou converses for it is absurd to act the same with a Clown and a Prince. Adopt the conventions of whatever online forum you are in, keeping in mind basic codes of online conduct. Don’t be shocked if gamerspeak about fragging & “n00bs” doesn’t go over well in a healthcare debate.
Do not express Joy before one sick or in pain for that contrary Passion will aggravate his Misery. Be mindful about celebrating business successes or promoting sports and entertainment news during moments of national tragedy.
When a man does all he can though it Succeeds not well blame not him that did it. Recognize good faith efforts to contribute something of value, even if the end result falls short of the quality required.
Being to advise or reprehend any one, consider whether it ought to be in public or in Private; presently, or at Some other time in what terms to do it & in reproving Show no Sign of Cholar but do it with all Sweetness and Mildness. Look for ways to correct behavior or express your displeasure in a direct message or email, as opposed to a comment, unless such public commentary serves the greater common good of an online community. Look for ways to lead with a compliment, if possible.
Take all Admonitions thankfully in what Time or Place Soever given but afterwards not being culpable take a Time & Place convenient to let him him know it that gave them. Accept constructive criticism of your words or actions with grace. If you were not at fault for a given outcome, follow up to explain why and suggest a resolution, if possible.
Mock not nor Jest at any thing of Importance nor make Jests that are Sharp Biting, and if you Deliver any thing witty and Pleasant abstain from Laughing thereat yourself. For the few topics don’t lend themselves well to humor, abstain. For the rest, look ways to joke that aren’t demeaning, cruel nor mocking. If you do deliver a perfect one-liner, don’t repeat it until it isn’t funny anymore.
Wherein you reprove Another be unblameable yourself; for example is more prevalent than Precepts. If you’re going to publicly critique another’s social media use, be mindful of whether you’ve made the same mistake. If so, be helpful tactfully.
Use no Reproachful Language against any one neither Curse nor Revile. Skip the curses, misogyny, racism or any other sort of ‘isms that come to mind.
Be not hasty to believe flying Reports to the Disparagement of any. Follow rumors, bad news & smears to a primary source to judge validity, particularly before sharing them with your network. Alternately, quote attribution for such news, allowing your audience the opportunity to debunk it.
Wear not your Cloths, foul, ripped or Dusty but See they be Brushed once every day at least and take heed that you approach not to any Uncleaness. Make sure to take a good, clear picture for your avatar. Or use high resolution logos for a corporate identifier. Check your blog or profile pages against multiple browsers make sure templates or CSS code display correctly.
In your Apparel be Modest and endeavor to accommodate Nature, rather than to procure Admiration. Keep to the Fashion of your equals Such as are Civil and orderly with respect to Times and Places. Stay away from busy backgrounds, garish color schemes or eye-popping animations. Assume users will be browsing your content on mobile browsers, too.

Observe Web standards for accessibility.

Run not in the Streets, neither go too slowly nor with Mouth open go not Shaking your Arms kick not the earth with R feet, go not upon the Toes, nor in a Dancing fashion. Don’t overwhelm your followers or audience with status updates or banal content. Focus on being useful, not being first.
Play not the Peacock, looking every where about you, to See if you be well Decked, if your Shoes fit well if your Stockings sit neatly, and Cloths handsomely. Be considered about adopting the newest trend in avatars or adding so many widgets or script to a page. Load time matters.
Eat not in the Streets, nor in the House, out of Season. Be thoughtful about sharing sports news or spoilers from highly anticipated movies until the next day.
Associate yourself with Men of good Quality if you Esteem your own Reputation; for ‘is better to be alone than in bad Company. We are informed by those we follow. We are defined by those who follow us.
In walking up and Down in a House, only with One in Company if he be Greater than yourself, at the first give him the Right hand and Stop not till he does and be not the first that turns, and when you do turn let it be with your face towards him, if he be a Man of Great Quality, walk not with him Cheek by Joul but Somewhat behind him; but yet in Such a Manner that he may easily Speak to you. When commenting on a blog, in a distribution group or other forum, make sure to read the comments of others before you. Take time to read the post itself and comment meaningfully.

Acknowledge good contributions and make sure that your comment doesn’t simply echo others or ignore facts that controvert the original post.

Never express anything unbecoming, nor Act against the Rules Moral before your inferiors. Keep in mind that your comments on social media platforms ma reflect upon your employer. They will certainly reflect upon you should you be seeking employment.
Be not immodest in urging your Friends to Discover a Secret. If you need help learning something, make sure it isn’t a fact that can be learnt through a simple search of the Web.
Utter not base and frivolous things amongst grave and Learned Men nor very Difficult Questions or Subjects, among the Ignorant or things hard to be believed, Stuff not your Discourse with Sentences amongst your Betters nor Equals. Tailor your language and references to the conversations you are engaged within, focusing on expressing your point in as few words as possible.
Speak not of doleful Things in a Time of Mirth or at the Table; Speak not of Melancholy Things as Death and Wounds, and if others Mention them Change if you can the Discourse tell not your Dreams, but to your intimate Friend. Death, taxes and war are facts of life. That said, constant reminders of them may not endear you to others unless you’re, say, a war journalist, IRS agent or ER doc.
A Man ought not to value himself of his Achievements, or rare Qualities of wit; much less of his riches Virtue or Kindred. Bragging is rarely attractive. Focus on being useful and relevant, not on sharing what you’ve done or how smart you are, much less your net worth or family connections.
Break not a Jest where none take pleasure in mirth. Laugh not aloud, nor at all without Occasion. Deride no mans Misfortune, though there Seem to be Some cause. Jokes without context don’t work well. It’s easy to mistake sarcasm for cruelty. Humor isn’t welcome in every context. Writing “LOL” also may not convey professionalism, though the need for that is also contextual.
Speak not injurious Words neither in Jest nor Earnest Scoff at none although they give Occasion In general, avoid trashing your company, coworkers or other services in public. HR departments can and will use those comments to pre-screen you. Legitimate issues can easily be expressed constructively and are much more likely to be resolved by doing so.
Be not froward but friendly and Courteous; the first to Salute hear and answer & be not Pensive when it’s a time to Converse. Approach each conversation with positivity. It comes through. Listen to what people are saying about you and thank others for their compliments.
Detract not from others neither be excessive in Commanding. Cede the glory of a link, scoop or witty remark to someone else. Share his or her content. Try to avoid the trap of saying “this is how to use [x] service” unless asked. (There’s some irony of writing this is in the context of this guide. Please forgive its author.)

Everyone uses social media differently.

Go not thither, where you know not, whether you Shall be Welcome or not. Give not Advice without being Asked & when desired do it briefly. Use PowerTwitter to expand small URLs to avoid phishing or malware. Be mindful of tracking cookies and virus-infected sites, or of allowing unfamiliar third-party Facebook apps access to your data. Thinking before clicking.
If two contend together take not the part of either unconstrained; and be not obstinate in your own Opinion, in Things indifferent be of the Major Side. Argue constructively. Try to understand what someone else’s position or grievance is thoroughly before stating your own position. Take debates that are not helpful to the public private.
Reprehend not the imperfections of others for that belongs to Parents Masters and Superiors. Be helpful, not critical. Be useful, not scornful. Karma can be rough.
Gaze not on the marks or blemishes of Others and ask not how they came. What you may Speak in Secret to your Friend deliver not before others. Humans are by nature imperfect beings. Highlighting the physical, emotional, spiritual or relational imperfections isn’t likely to endear one over time. Avoid “DM fails” at all cost; don’t write anything on a social network, protected or not, that you wouldn’t want everyone to read. Cut and paste is easy.
Speak not in an unknown Tongue in Company but in your own Language and that as those of Quality do and not as the Vulgar; Sublime matters treat Seriously. Write in the language that others in a conversation are using. Use translators integrated into the Web to aid the effort, or the feature in Tweetdeck that does the same. Avoid cursing.
Think before you Speak pronounce not imperfectly nor bring out your Words too hastily but orderly & distinctly. Self-edit and spellcheck twice before hitting send. Get to the point with the best words possible. If you’re podcasting or video blogging, take the time to annunciate.
When Another Speaks be attentive your Self and disturb not the Audience if any hesitate in his Words help him not nor Prompt him without desired. Interrupt him not, nor Answer him till his Speech be ended. Listen first. Read your @replies and comments and, if possible, respond. Wait a beat on webinars and podcasts to ensure that speakers don’t cross over (and to make editing easier).
In the midst of Discourse ask not of what one treateth but if you Perceive any Stop because of your coming you may well intreat him gently to Proceed: If a Person of Quality comes in while your Conversing it’s handsome to Repeat what was said before. Put answers to public question in context; one half a conversation is a challenge. If someone joins a conversation with something substantive to say, offer a quick summary to get him or her up to speed – or provide a link to the thread.
While you are talking, Point not with your Finger at him of Whom you Discourse nor Approach too near him to whom you talk especially to his face. Don’t poke or nudge people. Seriously. Just talk to them.
Treat with men at fit Times about Business & Whisper not in the Company of Others. Focus on sharing hard news that you want to see read on Monday – Thursday mornings. Soft news will play better in the weekends, particularly on sports, entertainment and gaming.
Make no Comparisons and if any of the Company be Commended for any brave act of Virtue, commend not another for the Same. Share links liberally and equitably. If you have a broad audience, try to share the views of those who don’t.
Be not apt to relate News if you know not the truth thereof. In Discoursing of things you Have heard Name not your Author always; A Secret Discover not. Confirm a link goes to where it says it does before sharing it. If your job is to curate news, make it clear where something is sourced and attribute/quote accordingly. Don’t pass on unattributed, unsourced rumor, especially if it’s by anonymous sources. Cultivate a network that does the same. Trust is currency.
Be not Tedious in Discourse or in reading unless you find the Company pleased therewith. Get to the point, both in writing and speaking. Save the 9,000 word rants for a personal blog you aren’t depending upon professionally.
Be not Curious to Know the Affairs of Others neither approach those that Speak in Private. Don’t hack into the servers or Web accounts of others. If you find digital identities or sensitive data online, whether on a P2P site or other board, don’t publish it for profit. Respect the privacy of others.
Undertake not what you cannot Perform but be Careful to keep your Promise. Your word is your bond. If you commit to work, meet that expectation. Don’t overpromise and underdeliver.
When you deliver a matter do it without Passion & with Discretion, however mean the Person be you do it too. When it comes to controversial news, if you choose to pass on news, stick to the facts. If you don’t, understand you’re going to segment or outright lose some audience.
When your Superiors talk to any Body hearken not neither Speak nor Laugh. Save unconstructive criticism of a boss for offline discussions. (Or skip it entirely.) Don’t tweet or update anythiing you wouldn’t want him or her to read.. After all, forgetting that you’ve friended a superior can be worse than embarrassing.
In Company of these of Higher Quality than yourself Speak not til you are asked a Question then Stand upright put of your Hat & Answer in few words. If you’re going to ask a celebrity, politician or busy executive a question, listen first to how or she uses a platform and consider whether an answer is likely. If so, be informed, be polite and get right to the point.
In Disputes, be not So Desirous to Overcome as not to give Liberty to each one to deliver his Opinion and Submit to the Judgment of the Major Part especially if they are Judges of the Dispute. If you’re using social media for a dialogue, as opposed to a monologue, make sure to actually listen to the responses of others. Is your aim to “win the argument” or to get to the truth of the matter being discussed. If the consensus of a community supports a policy decision that you disagree with, voice the difference of opinion with clarity, respect and evidence supporting your contention. An uniformed majority isn’t always right in the long run.
Let thy carriage be such as becomes a Man Grave Settled and attentive to that which is spoken. Contradict not at every turn what others Say. During meetings, be aware that updating a service or focusing on the social media backchannel instead of those present is often a breach of etiquette. Face to face meetings are too valuable to damage the relationship by prioritizing any request that can wait. Listen first, reply with context. And don’t always take a contrary position.
Be not tedious in Discourse, make not many Digressions, nor repeat often the Same manner of Discourse. Keep your copy short and your voice messages even shorter. Brevity is a vertue. Focus on the topic at hand and what you want the reader to take away. Avoid redundancy.
Speak not Evil of the absent for it is unjust. Posting unconstructive criticism or personal attacks to conference backchannels reflects more poorly upon the writer than the speaker.
Being Set at meat Scratch not neither Spit Cough or blow your Nose except there’s a Necessity for it If you’re out to dinner with friends, family or colleagues, focusing too frequently on your smartphone may be regarded in the same way as spitting or burping loudly.
Make no Show of taking great Delight in your Victuals, Feed not with Greediness; cut your Bread with a Knife, lean not on the Table neither find fault with what you Eat. Unless you’re a chef or food critic that adds a lot of flavor to the update, reconsider updating social media platforms with whatever you’re eating. Notable meals deserve recognition, just like good books, movies or any other media form you “consume,” but banal updates about eating humdrum food aren”t likely to endear you to friends.
Take no Salt or cut Bread with your Knife Greasy. Don’t use smartphone touchscreens after eating pizza, fries or other greasy fast good. Especially the devices of others.
Entertaining any one at the table, it is decent to present him with meat; Undertake not to help others undesired by the Master. Unless the circumstance demands extra security or privacy, make it easy for visitors to register to comment or view content. Once acquired, don’t pass out your login credentials to other parties.
If you Soak bread in the Sauce, let it be no more than what you put in your Mouth at a time and blow not your broth at Table but Stay till Cools of it Self. Avoid directly linking to large media files on social media platform unless you offer clear information to readers concerning what users may be clicking upon.
Put not your meat to your Mouth with your Knife in your hand neither Spit forth the Stones of any fruit Pie upon a Dish nor Cast anything under the table. Don’t spam the comments of blogs with unrelated links or simply to promote a product or service. Don’t flood a popular hashtag on Twitter or a Facebook group with links to a similar service, especially if it’s unrelated to the topic.
It’s unbecoming to Stoop much to ones Meat. Keep your Fingers clean & when foul wipe them on a Corner of your Table Napkin. Be aware of both posture and keyboard position. Logging many of typing without care puts you at increased risk of repetitive strain injuries.
Put not another bit into your mouth till the former be swallowed. Let not your morsels be too big for the jowls. Wait for a while between updates, especially if you’re in charge of curating an organization’s content. On Twitter, that might be 15 minutes. On Facebook, the ideal may be closer to 60-90 minutes, at least for NPR.
Drink not nor talk with your mouth full; neither gaze about you while you are drinking. Don’t update social media platform when you’re drunk. Unless you want uncomfortable publicity about drunk tweets.
Drink not too leisurely nor yet too hastily. Before and after drinking, wipe your lips; breath not then or ever with too great a noise, for its uncivil. If a fact seems doubtful, out of place for a user or it’s a breaking news story, take a moment to validate the link and the source before passing it on. Getting it right should often trump posting it first.
Cleanse not your teeth with the table cloth napkin, fork, or knife; but if others do it, let it be done without a peep to them. If you see a breach of social media etiquette, bad link or copy error, try to alert the author to it discretely if possible.
Rinse not your mouth in the presence of others. Take the necessary steps to secure email accounts that control your social media accounts or, says, DNS settings.
It is out of use to call upon the company often to eat; nor need you drink to others every time you drink. Begging for links, retweets or only promoting your own work is neither welcome nor community-minded. Share the best of what others have written or advised. Look for opportunities for reciprocity.
In the company of your betters, be not longer in eating than they are; lay not your arm but only your hand upon the table. If you’re participating in a roundtable or moderating a chat, give equal time to the contributions of contributors.
It belongs to the chiefest in company to unfold his napkin and fall to meat first, but he ought then to begin in time & to dispatch with dexterity that the slowest may have time allowed him. If influential members of a community are given prefential access to the Web, power outlets or other resources in scarcity, offering others the opportunity to log on, charge up or ask questions is an admirable courtesy.
Be not angry at the table whatever happens & if you have reason to be so, show it not; put on a cheerful countenance especially if there be strangers, for good humor makes one dish of meat a feast. Avoid recording video in the heat of an angry moment. If you’ve been treated poorly by an organization, don’t take it out on a online representative if he or she isn’t personally at fault. Offering candid, constructive and critical reviews of bad service, faulty products or unprofessional is beneficial for consumers. Couching feedback in good humor is generally welcome.
Set not yourself at the upper of the table; but if it be your due or that the master of the house will have it so, contend not, least you should trouble the company. If you’re given special treatment, a beta invite or a prototype of the year’s hottest widget, be humble about it. Share details that inform others, as opposed to celebrating privilege.
If others talk at the table, be attentive but talk not with meat in your mouth. If you’re participating in a podcast or chat, wait a second or two after others speak to allow for easier editing.
When you speak of God or his attributes, let it be seriously & with reverence. Honor & obey your natural parents although they be poor. If you must discuss religion in online forums, be respectful and tolerant of differing views. If you become friends with your parents on social networks, be kind: keep submissions to MyParentsJoinedFacebook anonymous.
Let your recreations be manful not sinful. Lean towards offline activities that inform that mind, enliven the spirit or energize the body.
Labor to keep alive in your breast that little spark of celestial fire called conscience. Conscience is an ability or a faculty that distinguishes whether one’s actions are right or wrong.”-WikipediaBefore using any form of social media, consider whether that action – tweet, link, comment, share or update – is ethical. “Google never forgets.” – Seth Godin

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Art walk at the Smithsonian

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Google Wave: Good for a 2009 Year in Review but is it useful for more?

Barb Dybwad over at Mashable picked up on a video by Whirled Interactive where they use Google Wave as vehicle for a clever 2009 Year in Review that breaks down the major news events.

As Dybwad writes, this video shows the potential for Wave as a “video production medium,” like the “Pulp Wave Fiction” movie that Mashable shared elsewhere. And as Adam Ostrow tweeted, the folks over at Whirled Interactive are “super talented.”

As funny as these videos may be, I’m still looking for a personal use case for Google Wave. I’ve been dipping in and out of Wave for months as new people log on and explore. I expected the network effect of having more contacts there to result in some pick up. Enterprise 2.0 is not THAT big of a deal,as Andy McAfee says: what about Google Wave?

The Good

Google proposes any number of functions for Google Wave, including:

  1. Event Organizing
  2. Creation and Management of “Living” Group Projects
  3. Drag-and-Drop Photo Sharing
  4. Creation of “Living” meeting notes
  5. Interactive Gaming

The best way to learn about the software, however, is to read Gina Trapani and Adam Pash’s Complete Guide to Google Wave and to watch this (long) intro video from Google itself:

Lorraine Lawson wrote about Google Wave’s potential for enterprise integration over at IT Business Edge back in June and offered any number of potential use cases. (I have yet to hear about their transition into case studies.) Dion Hinchcliffe was bullish on the potential of the tool when he wrote about the enterprise implications of Google Wave at the end of May. He offered an excellent “first look” review there, for readers who want a more detailed breakdown of what Wave it and how it works.

More recently, Lifehacker included Google Wave on its 5 best collaboration tools, and collected an impressive breadth and variety of Google Wave use cases that range from family life to wedding planning,  disaster relief to translation for research.

The bad

For me, combining a heterogenous suite of wikis, microblogging, email, IM and Skype has continued to be more useful than Wave. As a working environment, I’ve found it to be both noisy, as I watch other contribute, and often unstable.  (I even gave it a try on my iPhone over wifi, an experience akin to pouring molasses down a snowdrift).

My colleague, Rachel Lebeaux, expressed much the same reaction when she wrote about Google Wave as an enterprise collaboration tool. (She found a CIO who is installing a Wave server in her comments; I hope to hear more on that.)

Since then, however, the reaction online has often been withering, due in part to the learning curve required of new users that don’t have the attention span to watch that video or read the manual. For good or ill, people expect to be able to figure out collaborative software without that time investment. The editor-in-chief of TechRepublic, Jason Hiner, put the software at the top of his “worst tech products of the year.” Tough year in review to make:

“After trying Google Wave when the product was released into the wild, my opinion hasn’t changed (and others such as Robert Scoble have come to the same conclusion). Google Wave is basically a super-chatty IM client, and a badly overhyped one at that. The only use I can see for this product is for geographically dispersed project teams collaborating and brainstorming on documents and product development ideas in real time.”

And as Shaun Dakin @replied tonight, “@RWW named it as one of the top 10 products failures of the year, I agree. Solution in search of problem.” To say that Jolie O’Dell was rough on Wave is an understatement:

“We have to hand it to Google’s publicity team; we don’t know one geek who wasn’t positively salivating for a Wave invite. The ReadWriteWeb back channel was a complete melee when the first invites were rolled out to team members. But once we got there and saw the new tech tricks, like watching one another type, we started thinking about use cases. And the more we struggled to understand and use this product, the more frustrated and bored we became. Blame it on the steep learning curve. Blame it on our misunderstanding the product. Mount whatever feeble defense you like, but techies know Wave was a flop.

The trouble-y

Even with all of that negativity, I still have trouble with dismissing Google Wave as a victim of hype. I’ve already read about some innovative use cases for those who can get through the UI challenges. And I’ve met CIOs and CTOs who are interested in what happens next, when Google’s engineers iterate to address user feedback.

Many media organizations are trying out Google Wave for news, as Leah Betancourt shared on Mashable and Lifehacker wrote about above. As she writes:

Additionally, as Revolution Magazine reported, Welt Kompakt, a spinoff of the German daily Die Welt, is among the first newspapers around the world to integrate Google Wave into its coverage.

When I asked if any of my followers had found a use for Google Wave, Wayne Kurtzman @replied that “Google Wave is amazing if people use it as a collaboration tool; not just e-mail. Google does not make it easy to learn how & holds it back. I used Wave to collaborate on a voice over script for a video; elements SoundFX, vid, script, etc. Goog has no resources to teach others. Security, cultural (collab) and our size are challenges. Wave can be a game-changer.”

As quoted in Forbes, Tom Mornini, CTO and founder of Engine Yard, “pointed out recently (see: “The Real Meaning of Google Wave”), the major impact of Google Wave will ultimately come from its power as a development platform for serious, distributed applications.” If you’re wondering at how far Google Wave will get, consider whether enterprise software makers like SAP are taking it seriously as a platform. As Forbes described, SAP Research  used of it in its Gravity demonstration prototype, combining SAP’s business process modeling (BPM) technology with Google Wave.

My colleague Kristen Caretta was balanced  in assessing what Google Wave may mean for IT, offering that Gravity use case. Kristin also wrote that “Salesforce.com is working on a prototype extension to Google Wave that could help its customers provide customized, documented support in their own businesses.”

Attendees at the Enterprise 2.0 Conference in San Francisco this fall were presented with other Google Wave use cases by Google Wave product manager Gregory D’Alesandre, including Novell Pulse and ThoughtWorks. The collaboration tool is certainly part of Google’s plans for its enterprise customers. “Wave will be available as part of the Google Apps suite if you have Google Apps for your domain,” said D’Alesandre.

That might all imply that at least some techies do not, in fact, regard Wave as a flop. Google continues to add more to its development team with the recent acquisition of Etherpad, a Web-based collaboration app that may well be a boost to Google Wave.

As for this geek, caught somewhere in the intertices between journalism and techiedom, I’ll be on the lookout for more enterprise and media use cases. If you have one at hand, please share it in the comments.

Welt Kompakt, a spinoff of the German daily Die Welt, is among the first newspapers around the world to integrate Google Wave into its coverage, Revolution Magazine reported yesterday.
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Panic Attack! Brilliant YouTube short turns to $30M movie deal

As the BBC reported today, Fede Alvarez was signed to a movie deal a month after uploading the terrific short embedded above to YouTube.

“I uploaded (Panic Attack!) on a Thursday and on Monday my inbox was totally full of e-mails from Hollywood studios,” he told the BBC’s Latin American service BBC Mundo

Alvarez will be sponsored by Sam Raimi and is slated to produce an original scifi flick based in Argentina and Uruguay.

The Beeb is weeks late on reporting this deal, given that Collider.com blogged about Panic Attack in November, but it’s still good news for scifi fans.

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Linking, tweeting and social search on the human-curated Web

Comments have increasingly become distributed. They’ve fled into the interstices of the Web, into tweets,  Facebook updates or threads in Google Reader, for those who use those platforms.  That’s why Disqus or Echo or other ways to aggregate comments about content through trackbacks and “tweetbacks” have become more important. That’s also why when you stumble across a high traffic blog that receives dozens of comments on each post, you know you’ve found a community of interest.

Yesterday, I commented on a story from Universal Hub that someone in my network had shared. That, in turn, led to more than a dozen others comments. By the end of the thread, however, the focus had turned from whether religious texts could be used in high school literature classes (something the Supreme Court has ruled on) to my use of Twitter.

It’s remarkable how many different places that Twitter has come up this year in conversations, often with strong opinions about its utility, business value or reflection on human nature. In this case, the comments were forceful, caustic and directed squarely at me. Since the author may not be alone in his sentiments, I responded at length.

On Tweeting

The commenter focused his not-so-veiled critique on users guilty of “spewing links, dropping names and writing tweets that at times border on incomprehensible serve to do nothing but inflate the ego of the user who is clearly more concerned with the number of ‘followers’ than anything else.

I don’t, in general, follow people who just link or @reply to celebrities. I rely upon those I’ve carefully chosen to follow over the  years  to filter and curate the best of what’s happening. Twitter Lists have made that even easier.  I do need to be careful not to use too many #hashtags. Each tweet should be legible and understandable on its own. Focusing on clarity there is among my New Year’s resolutions.

On Linking

I also commented that I believed I provide more value than most, which, given the quality of most tweets, isn’t unreasonable.  I look for further validation to Chris Brogan, who tweeted “endless value in his tweetstream: @digiphile” last month, or to my friend Patrick LaForge at the New York Times, who included me on his “linkers” list. Or NYU journalism prof Jay Rosen, who added me to his “mindcasters” list.

Here’s the secret sauce – and it’s isn’t a closely held one: When I tweet, I attribute author, source and provide a link to more information.

That’s the format and behavior that has been rewarded, not “spewing links” like the twitterfeeds I so dislike. I don’t care about whatever my follower count is, honestly. I care about who they are, since that provides me with a direct line to folks at the New York Times, Wired, Google, RWW, TechCrunch or dozens of other tech pubs, blogs or institutions. I’ve gotten more than enough validation from those folks to insulate me now against haters, although to be honest, I haven’t found many. Most I’ve asked for feedback say I inform and occasionally entertain, and have generally been grateful when I’ve livetweeted events. It’s the Internet. Here, you can’t please everyone all of the time.

On Social Search

Recently, Google included tweets at the top of search results. As Google CEO Eric Schmidt tweeted, “so glad we could integrate tweets into our Google search products; real-time really matters.” Here’s Google’s Matt Cutts explaining what social search means to Google:

My critic chose to dive deep into Google’s interest in real-time search, suggesting that:

“Google’s Holy Grail isn’t real time search, just a way to rake in dollars. Google is a business that wants to make money. Google makes money with its search engine by getting eyeballs on results. Real time search is compelling to Google because it will bring more eyeballs to its search engine. More eyeballs on the search engine mean more advertisers want in. That, in turn, lines Google’s pockets further. Mayer and Schmidt have identified Twitter as a hot trend that it can capitalize on, which explains the love affair. In the end, Google doesn’t really care what anyone is spewing out 140 characters at a time. It only cares that it can serve ads based on continuously updating content.”

I find that to be a shallow assessment of Google. Brin and Page founded the company with a different mission than making money: “to organize the world’s information and make it universally accessible and useful.” The revenue model to support that only came years afterwards. As a public company, Schmidt and other corporate officers must “maximize” shareholder value, which has meant cutting some of the more wild engineering projects. Money matters, as does the business strategy, but there’s something else at work there.

Google isn’t a monolithic “it,” despite AP style. The company is made up of thousands of people. Those that are working on next-gen search under Mayer care do care about “what anyone is spewing out 140 characters at a time,” including who they are. Listen to Mayer’s talk at LeWeb or Marshall Kirkpatrick’s analysis of social search at ReadWriteWeb for the reasons why this is so: influence, validation on a specific channel and link behavior.

“What we looked at was twelve different signals,” said Mayer, including retweets, replies, and topics retweeted. Those in aggregate leads to “a notion of authoritativeness.

That notion is the crux of adaption PageRank to a more social Web. Just as the human-aided algorithm at TechMeme organizes the best, more relevant discussions in the tech blogosphere, Google (and Bing’s) search team are looking for ways to make search social. Twitter and Facebook are clearly part of the social search puzzle. The actions of the connectors share phatics that make sense of that activity, much as the links from blogs and static websites organized the early Web.

Our navigation of the real world using social search is already improving. Take my experience yesterday, when I replied to Robert Scoble that searching for sushi in Capitol Hill in DC told a visual tale. I found Bing ‘s results less useful than Google’s search results because of geolocation, map integration and the ads served up. By sharing that, however, I learned more from people than the algorithm:

First, I learned from @imusicmash Bing actually does show a map for most searches for food, like “sushi palo alto.” Second, I heard from @DonavonHill that Kabuki Sushi in DC’s Union Station equals “SUPER-YUM!”

That’s social search in action, in real-time.

As we share what we’re thinking, working on, where we’re traveling or what our experiences are of any topic on the Web, we’re contributing to the nascent “noosphere,” a philosophical concept I described to @james3neal as the  skein of global consciousness containing humanity’s cultural achievements.  As we update social networks with our experiences, social search will be the means by which we surf that human-curated Web. It may be that we don’t use the word “social‘ to describe the process, choosing collaborative or people instead.

If Marissa Mayer’s search engineers are successful, an “omnivorous search engine” may make that social search intuitive.

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My 1st post to WordPress and Twitter using Tweetie 2

My 1st post to WordPress and Twitter using Tweetie2
“@photomatt gets big hooray for http://is.gd/5lfiH wordpress+twitter=!!!” – @dangillmor

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Distributed collaborative birding? Yup, there’s an app for that.

My friend Ed shared something me that’s pretty nifty if you’re a geeky birder, like me: an iPhone application that gives you instant access to reports of birds near you.

As Mary Esch wrote in an “App in the hand” for the AP, the BirdsEye bird-finding app “gives users instant access to recent reports of birds spotted near their location, tells them where to look for specific birds, and keeps track of their lists of all the birds they’ve ever seen.”

As Mary also observes, the BirdEye app makes its debut just ahead of the National Audubon Society’s annual Christmas Bird Count.

If fellow birders are going to take it out and about with them, I hope they bring along an Otterbox or the like. The count tends to be a squishy slog that’s more conducive to hardy clipboards than sensitive consumer electronics.

That said, BirdsEye looks nifty.

Good thing, too, since at $19.99, the app isn’t cheap. I suspect, however, that many avid avian chasers might just be happy to fork over for it.

It uses the iPhone’s GPS to calculate your location and then displays a list of either all of the birds ever displayed in the area, sortable by recent activity. You can also filter for birds that aren’t on your lifetime sighting list, if you’ve spent the time on inputting that information from the back of your dog-eared and battered Petersen’s Guide. (For iPod Touch owners walking fields with no nearby wifi access — imagine that — there’s an option to  manually enter locations too.)

Birdseye includes some nifty interactive features, including tie-ins to maps, recorded bird calls, photos and spoken explanations by Kaufman about whether a given bird is likely to be spotted in trees, waterways or in the fields.

The application was developed by Birds in the Hand, LLC, of Virginia, and brings together content from the Cornell Lab of Ornithology, the Academy of Natural Sciences, and field guide author Kenn Kaufman.

BirdsEye is now available on the App Store. (Direct link)

That collaboration of ornithologists means users have access to some of the best birding resources on the planet. According to Brian Sullivan at the Cornell lab, as quoted in the AP story, about 40,000 birders enter up to 2 million sightings every month into eBird.

And if people decide to spring for it this holiday season, you might well see some of my fellow geeky birders using a bird in hand to identify two in a bush.

For more on Birdseye, check out:

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Blackbox Republic: “Velvet rope” socialnet targets niche social dating

There are few certainties in the world. One clear phenomenon is that the Burning Man Festival continues to spawn innovative online communities. The most recent virtual entrée into the online maelstrom, Blackbox Republic, was conceived on the seventeen hour trip back from the scorching sands of the playa on Black Rock Desert, according to Sam Lawrence, CEO and co-founder.

The new site, which will go live at 9 PM PST today, is play for the hearts (and wallets) of people “who don’t consider themselves mainstream and are looking for a place to privately explore their personal lives” and aren’t finding satisfaction in the algorithm-driven pairing from sites like Match.com, Chemistry.com or the uncertainties of Craigslist.org.

Blackbox Republic combines features from many different virtual communities that have become familiar as the Web 2.0 bubble as waxed and waned:

  • social networking, like Facebook
  • status updates, like Twitter
  • event planning, like eVite or MyPunchBowl.com
  • image and video sharing, Flickr

The design of the site, as shown on the right, features an updated take on the familiar status box and public areas of social networks.
The vision, as laid out by Lawrence in a phone call last night, is that Blackbox Republic will combine those features in a protected environment that allows users to connect freely, with more privacy than in other networks. Users have to be vouched for, says Lawrence, and granular controls for sharing mean that once they’re approved, a given update can be shared as publicly or privately as desired. Users can integrate Facebook and Twitter into the platform, allowing a public update to be broadcast widely.

One element where Blackbox Republic shows some evolution from previous social dating sites is its event generation and management features. Users can invite people inside and outside of the social network to an event. If they choose, they can create a public destination page that’s available to non-users without exposing more than location details and numbers to external visitors.

It’s worth observing that this is one social network that is not designed for underage visitors nor for those uncomfortable with more progressive approaches to love, relationships and intimacy.

Blackbox Republic offers subscription-based social dating for “all orientations, relationship combinations and lifestyles,” a description that could describe the openness of the Burning Man festival as well.

That hasn’t made all parties happy, at least where traditional business are concerned: as Lawrence shared on his blog, State Farm chose not to underwrite “social software that helps people meet online.” Lawrence says that an iPhone app is in the works, although who knows what Apple will do when it comes social dating.

Social networking fatigue is a reality for many online users. Adding one more to the mix means that users will need to find it easy to use, responsive and secure, especially given the privacy that is at issue in this context. Niche social networks are likely to be a major growth area next year, as companies and organizations use Ning.com and similar platforms to create focused communities. Whether the strategy behind this “velvet roped” social network garners enough subscribers that find the slick design and social dating feature set attractive enough to make it a viable business will be worth watching in 2010.

Disclosure: Sam Lawrence is a friend, stemming back to his time as CMO at Jive Software. I received no compensation, food, services or other swag from writing about this new venture – As with most new creative online endeavors created by smart people, I just found it interesting.

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FTC workshop explores future of journalism, regulation of aggregation

Early on Tuesday morning, I walked up Massachusetts Avenue to attend the FTC workshop on the future of journalism. Ten hours later, I emerged overstimulated by the volume of ideas presented, saddened again by the tens of thousands of journalists who have lost employment and energized by the quality of the conversations I’d had.

If you look at Danny Sullivan’s impressive liveblog of the FTC workshop on the future of journalism, you’ll see why.

The event began with a video about the changing media world from Minnesota Public Media, embedded below. More about the “Future of News Summit, where it premiered, can be found at thefutureofnews.ning.com.

The FTC established a Twitter account for the conference, @FTCnews. You can see all of the participants’ tweets aggregated at #ftcnews.

Why convene the conference?

The very existence of the forum raised some eyebrows. How does the Federal Trade Commission factor into regulating journalism, after all? FTC Chairman Jon Leibowitz observed that:

..the ongoing revolution in the markets for news, then, warrants serious study for at least two reasons. First, markets for public goods such as news may work imperfectly. Competition policy is well-suited to evaluate these market imperfections.

Consumer protection policy is well-suited to help us understand the privacy and data security implications of the behavioral marketing used by media companies to increase ad revenues online. Second, and far more important, this is not just any market. The changes we are seeing in journalism will affect how we govern ourselves, not just the profits and losses of various news organizations.

The full remarks of FTC Chairman Jon Leibowitz on creative destruction and journalism in the Internet Age are available as a PDF. He was forthright in assessing that there was no reversing the Internet revolution. As he put it, “when Gutenberg printed the Bible, that was bad for those who illustrate by hand.” (Note: Jessica Clark argued that the FTC Should Consider Policy Reform to Support Public Media 2.0” over at PBS’s MediaShift blog.)

Leibowitz was followed by Paul Steiger of Propublica, an “independent, non-profit newsroom that produces investigative journalism in the public interest. “The answer is not to save newspapers,” said Steiger. “The goal should be to assure the continuation of journalism.”  He called Amanda R. Michel an “Internet genius” for her coverage of the 2008 campaign at the Huffington Post.  Steiger also cited Propublica’s investigative journalism on “hydraulic fracturing” in gas drilling as an example of the work the organization is doing.

Rick Edmonds of the Poynter Institute, author of the BizBlog there, presented results of 2009 State of the media study he co-authored. One of his final assessments was sobering: “Most surviving newspapers will be smaller, more expensive & targeted to older consumers.” As I replied to Andy Carvin , who wondered about the statement,  given the debt loads that Edmonds cited, waiting for hyperwired Echo Boom to “age into” newspapers might be a tough strategy.

The News from News Corporation

It’s a fair bet that the packed room in the morning was there in anticipation of remarks from Rupert Murdoch, founder, chairman and managing director of News Corporation, especially given that many of the media in attendance left to file stories once he was through.

Cecilia Kang covered his speech in the Washington Post in “Murdoch: Future of newspapers in online payment, feds should stand back.”  Jeff Bercovici offered a similar take in “Murdoch to Washington: Stay out of the way, but please help.”

The other 363 stories in Google News about Murdoch’s speech at the FTC attest to the interest in his remarks, too, including an excellent piece in the Wall Street Journal, “FTC to examine possible support of news organizations.”

Why? Murdoch may have held that “a diversity of views is essential to debate” but he was crystal clear:  news organizations that don’t adapt should fail, “just like a restaurant that makes meals that no one wants to eat.”

Further, even as he argued that the feds should keep the U.S. press the most free in the world, the government should also “use its power to make sure the most innovative companies can reach customers,” a view that sounded to this writer’s ears rather like net neutrality.

He was also crystal clear in a  conviction: “online ads can’t sustain good journalism.” Murdoch intends to extend the pay model of the WSJ and @BarronsOnline to the Times UK, perhaps as early as next January.

Murdoch also suggested that the FCC‘s cross-ownership rule that prevents single ownership of both TV and newspaper in local markets was “out-dated” in the Internet age, effectively suggesting that regulators both stay out of the news business and change the market conditions.  He also observed that “for newspapers, spectrum could well prove an economic vehicle,” pointing to online convergence and  the move to a readership increasingly consuming news through mobile computing devices.

What is the state of journalism?

Following Murdoch’s remarks, a state of journalism panel began with a focus on the financial health and accomplishments of newspapers and magazines. Martin Kaiser, senior vice president of the Milwaukee Journal Sentinel, spoke to journalism’s essential role: enforcing goverment accountability.

Bryan Monroe, a visiting professor at the Medill School of Journalism, brought attention to issues of  diversity. His remarks were published at the Huffington Post as “Why New Media Looks A Whole Lot Like Old Media.”

This panel also raised the first – and as it turned out, only – question to the audience, in the form of a poll: How many of you know someone under 30 who reads a newspaper in print? To my eye, about 40% of those present raised their hands. It’s perhaps worth observing that very few people present were in that demographic.

One hopeful model for reporting by assignment that was cited by David Westphal, Executive in Residence, Annenberg School for Communication & Journalism, University of Southern California, hailed from my former neck of the woods at the New England Center for Investigative Reporting.

Mark Contreras, chairman of the Executive Committee of the Newspaper Association of America & senior VP, newspapers at the E.W. Scripps Co., ended the panel with an analogy to the music industry, suggesting that there are “poignant similarities” to news business. He favors ASCAP/BMI models for content protection and a B2B model for revenue generation. Given the music industry’s struggle to adapt to the Internet, that approach might merit more consideration.

Defending the aggregators

After the representatives of legacy media shared their perspectives, Arianna Huffington came to the defense of aggregators and new media, like her own enterprise, the Huffington Post.

As she dryly observed, citing a post by Mike Masnick at TechDirt, there’s some news aggregation by News Corp/IGN out there. All Things Digital, for instance,  links and  aggregates content, as does Rotten Tomatoes.

Her remarks are posted in full there, as you might expect, in “Desperate Metaphors, Desperate Revenue Models, & the Desperate Need For Better Journalism.”

Huffington didn’t mince words in her denunciation, either:

It’s time for traditional media companies to stop whining and face the fact that far too many of them, lulled by a lack of competition and years of pretax profits of 20 percent or more, put cash flow above journalism and badly misread the web when it arrived on the scene. The focus was on consolidation, cost-cutting, and pleasing Wall Street — not modernization and pleasing their readers.

They were asleep at the wheel, missed the writing on the wall, let the train leave the station, let the ship sail — pick your metaphor — and quickly found themselves on the wrong side of the disruptive innovation the Internet and new media represent. And now they want to call timeout, ask for a do-over, start changing the rules, lobby the government to bail them out, and attack the new media for being… well, new. And different. And transformational. Suddenly it’s all about thievery and parasites and intestines.

Get real, you guys. The world has changed. Here are some facts culled from one of the most popular anthems to the impact of technology on our world:

(I talked with Huffington afterwards about her comments and the transition the industry is going through. She asked if I’d like to write about it – so I did, in “Is journalism going through a Reformation?“)

Where are the readers? Whither remedies? A Yahoo! News consortium? And how does Google News work?

After lunch, media analyst Ken Doctor shared his thoughts about “where the readers are.” You can read more from him at Contentbridges.com.

Leonard Downie presented findings on the reconstruction of journalism from the Columbia journalism report:  Columbiajournalismreport.org

Lem Lloyd, vice president of channel sales at Yahoo!, shared details of the media company’s growing newspaper consortium. Lloyd said they’ve have sold 18,000 campaigns on Yahoo!, amounting to more than six  billion impressions. Behavioral targeting sales represent some ninety percent of that total.

And Josh Cohen explaining how GoogleNews works with publishers. Cohen wrote about the FTC and the future of news at Google’s Public Policy blog. A extensive interview of Cohen on paywalls, publishers and partnerships by Danny Sullivan is also available at Search Engine Land.

Emerging models for journalism

The most dynamic panel of the day featured technologists, entrepreneurs and an bonafide bloggers like Josh Micah Marsall of Talkingpointsmemo.com and Danny Sullivan, who took a break from liveblogging to participate.

Sullivan, at that point, was frustrated with offline metaphors applied online. And Jeff Jarvis, media pundit and CUNY professor, asked the FTC to “stay off the lawn,” suggesting that premise of the event was about the survival of legacy players, not journalism itself.

In considering the prospect of not finding a viable models, Robert Thomson, managing editor of the Wall Street Journal, observed that “the cost to society of not being able to afford specialist journalism is going to be profound.”

Chris Ahern, of Reuters, and Danny Sullivan replied to Thomson that it’s not “an either/or proposition.” Hybrid models for news are worth trying.

And in a memorable exchange, Marshall observed that “there is more of an ethic online of linking to the story that got the reporter on the track and then adding commentary” than is practiced by traditional media, alluding to stories that the AP and others have run with without linking.

Media consumption trends, the economics of news and online advertising models

For more on the final panel and preceding presentations, consult Danny Sullivan’s liveblog of the FTC workshop on the future of journalism.

Ball State professor Mike Bloxham presented on media consumption based upon data that can be found at ResearchExcellence.com. He described a need for publisher to look cross-platform for media consumption in order to meaninfully gauge a “news footprint” that included print, TV, online and radio.

Susan Athey, a professor of economics at Harvard, presented on the economics of news, particular the trend toward “multi-homing” in consumption and the growth of online advertising. Her presentation addressed the salience of potential FTC regulation more directly than any other, aside from the chairman himself, predicting competition in online ad networks and between aggregators that would require oversight.

Law professor David Evans, following Athey, said that “the one thing I do worry about is mixing up market failure with nostalgia.” His paper on  economics of the online advertising industry is available online.

The final panel of the day, addressed the important of behavioral advertising to future business models. Jeff Chester of Democraticmedia.org asserted that “the news media industry should embrace fair information principles.”

Conclusions?

As I look back over the day, it’s not clear to me yet what the FTC intends to do, other than listen. I look forward to returning to the FTC tomorrow to learn more.

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Is journalism going through its own Reformation?

Is Catholicism to the old media view of journalism as Protestantism is to new media?

To be clear, this isn’t an exact metaphor, nor does it in any way reflect my opinions of any branch of organized religion (or those of my employer). It’s a tricky metaphor, to be sure, and one I’m on dangerous ground to entertain.

The notion was suggested by a conversation I had with Steve Waldman and Arianna Huffington at the FTC’s workshop on the Future of Journalism today in DC, where she gave a fiery (and funny) defense of new media, aggregation, and the shift to a more social news experience online. (Talking with Waldman about the future of journalism had its own resonance, given his new role as a media advisor at the FCC.)

As Huffington put it, “with so many traditional media companies adapting to the new realities, it was ridiculous to engage in an us vs. them, old media vs. new media argument.”  Her remarks followed those of Rupert Murdoch, whose speech was ably chronicled by Danny Sullivan in his liveblog of the FTC’s journalism workshop.

Students of history recall that Martin Luther broke away from the Catholic Church after his efforts to reform it were balked. That break resulted in a schism that roiled Europe for centuries. The metaphor may be apt here because of the way that readers are consuming the news has become more social. Protestants, particularly Quakers and Unitarians, embrace a personal relationship with a higher power that is not mediated by a priest. Historically, Catholics have relied upon priests to guide worship and intermediate their relationship with the deity. In medieval times, priests read the Latin in the Bible that illiterate parishioners could not.

The traditional “high priests of journalism” — newspaper and magazine editors — controlled what was covered, which letters to the editor were published, and where and when stories were run.

No more, or at least not in online news.  Increasingly, readers have formed a more direct relationships with the sources.  Even if the editors at the New York Times or Wall Street Journal choose not to cover a story, if someone uploads video from, say, an ACORN office, a campaign event in Virginia or a street in Tehran, the world can view it, share it and discuss it.

The very existence of this post is evidence of how the tools for production of news have been democratized. I’ve written about the trend before, when I blogged about NPR and PBS’s unconference or asked how, if we are the media, it changes society. And folks like Jeff Jarvis and Dan Gillmor have been writing about the transition to grassroots journalism for years.

It’s not at all clear yet what the The Ninety-Five Theses of this “Reformation” in journalism will be. Online journalism ethics still pertain, and viable means of subsidy for production of that journalism will have to be tested and refined.

Today’s FTC hearings contrasted disparate views from Rupert Murdoch and Arianna Huffington, a contrast in both belief and model, along with a panel of newspaper executives who frequently focused on newspapers’ past, not journalism’s future.  “The Reconstruction of American Journalism,” authored by Len Downie and Michael Schudson, points to business models and challenges alike.

Huffington’s speech, published simultaneously at the Huffington Post as “Desperate Metaphors, Desperate Revenue Models, And The Desperate Need For Better Journalism,” led off with her belief that:

…the future of journalism will be a hybrid future where traditional media players embrace the ways of new media (including transparency, interactivity, and immediacy) and new media companies adopt the best practices of old media (including fairness, accuracy, and high-impact investigative journalism).

Perhaps 2010 will be the year that a reformation of journalism will find a workable medium between leaner, traditional news media, the growing flock of distributed contributors, and the higher power – civic good – that its audience expects and needs.

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