Category Archives: Twitter

Hi! Click here to stop from getting phished on Twitter

Today, Twitter finally started rolling out dual-factor authentication for its users. Twitter will allow users to use text messaging to a mobile phone to confirm their identity upon log-in.

In a post and accompanying video on the company blog, Twitter product security team member Jim O’Leary (@jimeo) explained how Twitter’s version of 2-factor authentication will work:

…when you sign in to twitter.com, there’s a second check to make sure it’s really you. After you enroll in login verification, you’ll be asked to enter a six-digit code that we send to your phone via SMS each time you sign in to twitter.com.

To get started, visit your account settings page, and select the option “Require a verification code when I sign in”. You’ll need a confirmed email address and a verified phone number. After a quick test to confirm that your phone can receive messages from Twitter, you’re ready to go.

Twitter has lagged behind Google, Microsoft, Facebook and institutions that allow online banking in providing this additional layer of protection. It’s showed: Twitter has been plagued by phishing scams for years.

Recently, however, high profile hacks of Twitter accounts at the Associated Press, the Financial Times and The Onion have put more focus on adding this feature. As Twitter adds more e-commerce deals and becomes more integrated into politics and business, improving security will only become more important.

Today’s announcement is a much-needed improvement. Here’s hoping it gets rolled out quickly to the hundreds of millions of users who can’t get someone at Twitter on the phone after they clicked on the wrong link.

Hat tip: The Verge

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Tweaser: noun — a movie teaser cut into a 6 second Vine video and tweet

I never expected to associate a “tweaser” with The Wolverine. (I assumed Wolverine’s healing powers would always extrude any splinter.)

That changed yesterday, when James Mangold, the director of the most recent cinematic treatment of the comic book hero’s adventures, tweeted the first “tweaser” of the new century. He used Twitter’s new Vine app to share the short clip, a tightly edited 6 seconds of  footage from the upcoming film. You can watch Vine’s big moment in tweet embedded below.

Twitter certainly has come a long way from txt messages. As Lily Rothman quipped at Time, the emergence of a 6 second tweaser that can be retweeted, tumbled and embedded gives “new meaning to the intersection of Hollywood and Vine.”

Jen Yamato has the backstory behind 20th Century Fox’s debut of a 21st century tweaser over at Deadline, including credit to Fox executive Tony Sella for the coinage:

Last week FilmDistrict was the first studio to use Twitter’s new looping app as a marketing tool. Here’s an even buzzier use of Vine: A 6-second “tweaser” (that’s Twitter teaser, or “TWZZR”) previewing Fox’s July 26 superhero pic Wolverine.

I suspect that at least a few of the tweasers that go flickering by on Twitter, Vine and blog posts will lead people to do what I did: become aware of the upcoming and film and look for a longer version of the teaser trailer elsewhere online. If a tweaser comes with a custom short URL, so much the easier.

To that point, If you want to watch a higher quality “full-length” version of the teaser, there’s now a teaser trailer available on the iTunes Store and a YouTube version:
… which, it’s worth pointing out, can also be embedded in tweets.

Hopefully, history remember will remember “The Wolverine for more than being the subject of the world’s first “tweaser.” Then again, our attention spans may not be up to it, particularly if the length of the interactive media we consume continues to shorten at this rate.

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Can journalists change their social media avatars to political symbols?

Nisha Chittal asked a number of journalists (including me) about where they stand for on using same-sex marriage symbols on their social media profiles.

Here’s what she found: “The answer is a multi-layered one: it depends on the journalist, the outlet they work for, the social media platform, and whether the journalist is covering this week’s Supreme Court hearings.”

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I was honored to see that Nisha gave me the “kicker quote” at the end. If you’d like to weigh in on your stance on this ethical issue, comment away.

Here’s the statement I submitted to her inquiry:

In general, the consensus answer amongst the journalists I respect is that changing your avatar to a symbol like this is not OK, based upon the ethics policies of places like the AP, WSJ, NYT, PBS or NPR.

I think the capacity to demonstrate support for one side of a contentious social issue like this varies, depending upon the masthead a journalist is working under, the ethics policy of that masthead, the role of the journalist and the coverage area of the journalist. Staking out positions on a reporter’s beat is generally frowned upon.

Opinion journalists who regularly take positions on the issues of the day as columnists have often already made it clear where they stand on a policy or law. Advocacy journalism has an established place in the marketplace for ideas. Readers know where a writer stands and are left to judge the strength of an argument and the evidence presented to back it.

If a reporter takes on overt, implicit position on an issue that she is reporting on, however, will it be possible to interview sources who oppose it?

On the other hand, there are a number of social issues that may have had “sides” in past public discourse but have now become viewpoints that few journalists would find tenable to support today.

How many journalists were able to remain neutral or objective in their coverage of slavery in the 1860s? Womens’ suffrage in the early 20th century? Civil rights in the 1960s? Child slavery, sex trafficking, so-called “honor rape” or the impression of child soldiers in the present?

Interracial marriage was illegal in some states in the Union, not so many years ago. That is not the case any longer. It seems to me that gay marriage is on the same trajectory. The arc of the moral universe is long indeed, but I tend to agree with Dr. Martin Luther King Jr. on its trajectory: it bends towards justice.

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Want good online comments? Create communities and moderate them.

I’ve been clear about why I value blog comments before. If you’ve spent any time online, however, you know how bad many comment sections are. Why is that the case? Read Bora Zivkovic on commenting threads, in easily one of the best posts on the topic that I’ve ever read. It’s a long post, but it’s well worth your time. Zivkovic links to a forthcoming paper [PDF] that anyone in charge of comments should read, regarding how the tone of comments affects readers.The short version is that unmoderated, acidic comment sections polarizes readers and can lead them to believe in science less.

I discovered the post through NYT Journalism professor Jay Rosen, when he tweeted it:

Zivkovic, who is the blogs editor at the Scientific American, did nail it. I guessed that the answer to Rosen’s tweet was a lack of active participation by a moderator/author, and that’s more or less what I took away from this post. (I suspect he may have been directing his tweet at journalists who don’t — or can’t — spend the time moderating blog posts and social media profiles, along with the editors and publishers who employ them.) Rosen explained more about why he thought the post was important on a public post on his Facebook profile:

Nothing gets people pumped to denounce the Internet for destroying reasoned discourse like the state of online commenting. And it is difficult to deny that many comment sections are sewers. Also, it’s not true that to be a smart, web-smart publisher you MUST have comments. It’s a choice. There will always be good reasons not do have comments, and good reasons to have comments. But as to *why* the comment sections are sewers, we actually know a lot about this. We also know a lot about how to make them better. But many online publishers and newspaper journalists don’t want to know because they are looking for a “set it and forget it” solution that does not exist. Bora Zivkovic covers all of this and more in one of the best posts you will read about online commenting. Well worth your time.

I think good comments require persistent identity (not “real” identity), moderation tools and active moderation. Without that mix, you get the toxic stew that is pervasive across far too many forums online.

Agree? Disagree? Hey, let me know in the comments!

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I Heard It Through The App Vine

After surfing around a bit tonight, I’m not sure yet whether the new Vine App will be to video what Instagram is for pictures. (Vine went live last Friday, when I was on vacation in Anguilla.) The amount of buzz I’ve found upon returning from vacation suggests at least a few of the people I follow and read think it’s possible.

It sounds like the initial launch was a bit buggy for some users, though I had no issues when I downloaded and installed Vine tonight. I found it quite easy to join, find friends from Twitter and my address book (if not Facebook) and then to create and share a 6 second spot using the app, which I promptly deleted.

Vine is Twitter’s first standalone app, like Facebook’s Poke or Messenger. As is the case with tweets, vines have their own permalink and play in embedded tweets, like Twitter CEO Dick Costolo’s tweet that shows how to make steak tartare:

A mobile social network that’s built around mobile sharing of videos from iOS devices and integrated into other media, particularly tweets and blog posts, could have legs online — along with many other body parts. Tonight, posts on multiple outlets suggested that Vine has a “porn problem.”

I’m not sure if this revelation will not shock many long-time observers of people’s behavior online, when faced with webcams. Exhibit A: Chatroulette. I instantly thought of Avenue Q’s classic assessment of what the Internet is for.

(With a little help from Twitter, I was able to source the quote to Ethan Zuckerman’s 2008 talk at ETech on the cute cat theory.)

I tend to agree with Joshua Topolsky’s assessment at The Verge: it’s Apple that has the porn problem, not Twitter or Vine. We’ll see how Apple responds. Steve Jobs was clear in 2010 when he wrote that Apple has a “moral responsibility to keep porn off the iPhone.” Apple does not, however, censor the websites or, critically, user-generated content (UGC) on them when users access them through the Safari mobile Web browser. Treating UGC platforms like Flickr, YouTube, Facebook, Instagram, Twitter, Google+ like Web browsers might make more sense to users. (I don’t know how that approach would sit in Cupertino or the Federal Trade Commission.)

Regardless of the larger issues surrounding Apple’s policies as a powerful gatekeeper for app makers, parents take note: letting young children search raw Twitter feeds or Vine apps for #porn is going to turn up media that’s NSFW, much less NSFK(ids).

While there’s certainly porn to be found, I didn’t see any when I watched the automagically randomized selection of vines at Vinepeek, which I found thanks to a tweet from Mitch Kapor. Despite inevitable flashes of crudity and banality, I found many of these glimpses of shared humanity endearing, just as YouTube can be at its best.

There are many other ways Vine can be used for business or other less salacious purposes, however, as Chris Brogan pointed out on Friday. Given my interest in cooking, I think creative spots that show how to make different recipes, like the one Costolo filmed, could be particularly interesting. While there are plenty of possibilities for media creation, for I’m not sure whether journalists will wholeheartedly move to quickly adopt Vine professionally, although there were certainly plenty of early adopters on Instagram.

I remember the idea of a social network of video shorts when it first floated to the top of my social stream: it was called Seesmic, and Loic Le Meur shuttered it in 2009. That said, the context for Vine is different, given the tens of millions of iPhones and iPads in people’s hands today.

I think Vine will be worth watching, so to speak. If Vine does catch on, expect “vining” and “vines” to become part of the tech vernacular.

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“This Isn’t the Petition Response You’re Looking For”

The official response from The White House to the epetition to create a Death Star is, in Internet terms, epic.

By turns geeky, funny, informative about U.S. space programs, and unabashedly supportive of science and technology education, the response to a popular petition on the “We The People” e-petition platform instantly entered the annals of online government history this Friday night.

“The Administration shares your desire for job creation and a strong national defense, but a Death Star isn’t on the horizon,” wrote Paul Shawcross, Chief of the Science and Space Branch at the White House Office of Management and Budget.

“Here are a few reasons:

  • The construction of the Death Star has been estimated to cost more than $850,000,000,000,000,000. We’re working hard to reduce the deficit, not expand it. 
  • The Administration does not support blowing up planets. 
  • Why would we spend countless taxpayer dollars on a Death Star with a fundamental flaw that can be exploited by a one-man starship?” 

However, look carefully (here’s how) and you’ll notice something already floating in the sky — that’s no Moon, it’s a Space Station! Yes, we already have a giant, football field-sized International Space Station in orbit around the Earth that’s helping us learn how humans can live and thrive in space for long durations. The Space Station has six astronauts — American, Russian, and Canadian — living in it right now, conducting research, learning how to live and work in space over long periods of time, routinely welcoming visiting spacecraft and repairing onboard garbage mashers, etc. We’ve also got two robot science labs — one wielding a laser— roving around Mars, looking at whether life ever existed on the Red Planet.

Keep in mind, space is no longer just government-only. Private American companies, through NASA’s Commercial Crew and Cargo Program Office (C3PO), are ferrying cargo — and soon, crew — to space for NASA, and are pursuing human missions to the Moon this decade.

Even though the United States doesn’t have anything that can do the Kessel Run in less than 12 parsecs, we’ve got two spacecraft leaving the Solar System and we’re building a probe that will fly to the exterior layers of the Sun. We are discovering hundreds of new planets in other star systems and building a much more powerful successor to the Hubble Space Telescope that will see back to the early days of the universe.

We don’t have a Death Star, but we do have floating robot assistants on the Space Station, a President who knows his way around a light saber and advanced (marshmallow) cannon, and the Defense Advanced Research Projects Agency, which is supporting research on building Luke’s arm, floating droids, and quadruped walkers.

We are living in the future! Enjoy it. Or better yet, help build it by pursuing a career in a science, technology, engineering or math-related field. The President has held the first-ever White House science fairs and Astronomy Night on the South Lawn because he knows these domains are critical to our country’s future, and to ensuring the United States continues leading the world in doing big things.

If you do pursue a career in a science, technology, engineering or math-related field, the Force will be with us! Remember, the Death Star’s power to destroy a planet, or even a whole star system, is insignificant next to the power of the Force.

Paul Shawcross is Chief of the Science and Space Branch at the White House Office of Management and Budget

When White House director of digital strategy Macon Phillips replied to a tweeted question about an outstanding petition on open access, he proved his Star Wars bonafides with a echo of Yoda’s unusual grammar.

This Star Wars fan is glad to have hilarity to share on The Kojo Nnamdi Show on the power of online epetitions on WAMU next Tuesday.

Photo Credit: Noel Dickover, Carving the Death Star Pumpkin

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Revisiting standards for moderation and community on social networks

If the Internet and social media represent the new public square, it’s important to talk about the rules of the road.

Over the past year, I’ve seen a lot of spam and pornography links on Google+, Facebook, Twitter and on comment sections of the blogs I maintain.

Google and Facebook both give us the ability to moderate comments and, if we wish, to block other people who do not respect the opinions or character of others.

Now that a lot more people are circling me on Google+, following me on Twitter and subscribing to me on Facebook, it’s time to revisit a post from earlier this years. If you have found your comment removed, I’d like to explain why and offer some guidelines. Here’s how I think about maintaining community, with a nod to ASU journalism professor Dan Gillmor‘s example:

I can and do block spammers and people posting links to pornography in my comment threads.

I generally leave comments on my blogs, precisely because I value conversations, despite the issues that persist online. I have been moderating discussion in online forums and blogs for many years, including those of my publishers. My full thoughts on the value of blog comments — and the social norms that I expect people comments to live within — are here.

Vilely insulting me won’t help your case. Insulting others will ruin it. I was a teacher in my twenties. I would not tolerate disrespectful behavior in my classroom, either to me or to other students. If you can’t be civil and continue to insult others, much less the person hosting the forum, you were asked to leave and see the principal.

If the behavior persists, you will lose the privilege of participating in the class at all. Eventually, you get expelled. On Google+ or blogs, that takes the form of being defriended, banned or blocked from my public updates. I prefer not to block users but I will do so. I respect your right to speak freely on your own blog, Twitter, Facebook or Google+ account, whether that involves cursing or ignorance.

I strongly believe in the First Amendment, with respect to government not censoring citizens. That said, I do not, however, feel obligated to host such speech on my own blog, particularly if it is directed towards other commenters. I believe that building and maintaining healthy communities, online of offline, requires that the people hosting them enforce standards for participation that encourage civil dialogue.

I hope that makes sense to readers. If not, you are welcome to let me know why in the comments. And if your approach differs, please explain how and why.

Following is a storify from a forum I participated in that featured perspectives from other people entrusted with online community moderation:

[View the story “A story of online community, comments and moderation” on Storify]

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On acts of journalism, social media, credentialing, shield laws and press freedom

Anyone with a smartphone can now do reporting: share geolocated photos, video or stream what’s happening. I’m here, you’re not, here’s what I see. Does such “citizen reporting” rise to an “act of journalism” and need to protected under the First Amendment? Increasingly, I tend to think that it does — and that’s going to be a key question in the not-so-distant future, if Congress gets around to re-examining shield laws. Shield laws have been an issue for years, in the context of how the digital media ecosystem has democratized the means of publication, particularly of reporting images and video.

Currently, there is no federal shield law to protect sources and methods. Last year’s ruling in Oregon cemented the reality that 20th century shield laws lag today’s social media realities, even if the blogger in question turns out to have gone far beyond where many of the people initially defending her realized. A subsequent clarification showed that the judge who made the ruling believes bloggers can be journalists.

Honestly, some days I find the gatekeeping and credentialism I still see and hear disquieting. Since my degree is in biology and sociology, not “journalism,” should I get kicked out of the profession? Without getting testy, this attitude is exactly what will allow governments to arrest people livestreaming because they aren’t “members of the media.” (I also think it’s why there are still tables for “print only” in Congressional hearing rooms and 20th century rules for hard press passes for broadcast, radio or print journalists in the Senate and restrictions on the use of computers in some House subcommittees.)

Who gets to decide if someone is a journalist? Is someone who works at the Daily Enquirer who posts pictures of a naked celebrity a journalist — but someone who posts pictures of a cop beating a student is not? What about a columnist who writes about the Greatest Athlete EVER versus a blogger who chronicles how well documented city council hearings are and issues with the document format or codec type from the software vendor? The odds are good that it will be U.S. Senators and judges who make that call: it’s important to think carefully about which side you come down upon and why.

This stuff is ALL really blurry. Is Twitter journalism or isn’t it?. What about tweets? Blog posts? Video?
Remember, there are companies who have tried to criminalize linking or embedding. There also folks out there in media land who have say linking is unfair aggregation. Both could be an issue for what some practitioners have called social journalism.

We need to be careful about being quick to exclude or defend turf in a historic moment when the practice of journalism has become more open to all then ever before, particularly when press freedom continues to be under pressure globally and whistleblowers are being prosecuted domestically. The bloggers vs journalists debate has significant potential downstream impact that matters, even as it morphs into “curators vs journalists.”

Honestly, I’m starting to think that the term “curators” should have been left in museums, where it was quite clear what they did. How about “editors vs curators?” Fuzzier, right?

Hey, I love it when people link and share my work, personally. I hate it when they plagiarize, don’t link or attribute it. Curate me, please!

Personally, if someone produces work that is fair, accurate, adds necessary context and based on the available evidence, I’m generally happy to call it journalism, regardless of whether the author is on a masthead somewhere or has the right B.S. on a sheepskin.

This post has been updated with links and commentary.

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A few thoughts on the use of Twitter by federal officials

“Yes, saw news @acarvin retweeted from Tunisia. On it. Please @reply from @StateDept. – Hillz”

Last month, Federal Computer Week reporter Alice Lipowicz interviewed me about how federal officials and Congressmen in the United States government were using Twitter. She ended up using just one quote in her article on Feds using Twitter, regarding the reality that the division between “personal” and “professional” accounts has become quite blurred in the public eye, regardless of disclaimers made.

Look no further than the Congressional staffers who were connected to tweets about drinking during the workday and subsequently fired. With millions of people on the service and the DC media listening closely, there’s simply a higher likelihood that a bad error will be noticed and spread — and corrections never travel as far as the original error. An offhand comment, even if meant to be funny, can be taken out of context.

If a government executive or editor shared pictures of cute puppies and dogs on an official Twitter feed, they do run the risk that some people may not take their professional leadership as seriously. Then again, citizens and colleagues might connect with them as a fellow ‘dog person,’ like me. I set up a Twitter account for my greyhound some time ago. (He doesn’t tweet much.)

Alice and I talked about much more than risk, though, and since I have notes from the conversation, here are a few other observations I made. (The caption above, for Secretary of State Hillary Clinton, is 100% fiction.)

First, we talked about Senator Chuck Grassley (R-Iowa), who writes cryptic tweets but appears to be doing something some of his colleagues may not: listen. He told the National Law Journal that he pays attention to reactions to his tweets.

“Twitter’s a new way to communicate with constituents,” said Senator Grassley. “The real-time feedback and contact with the grassroots that Twitter offers is a real value.”

Even though some of his more partisan tweets have drawn controversy at times, he is a notable example of a lawmaker in the Senate demonstrating personal use of social media, including typos, text speak and messages that his staff might prefer he hadn’t sent, like his recent comments concerning the President.

In general, if Congress is going to draft legislation that leads to rulemaking about social media, it makes sense that Senators and Representatives should have some basic familiarity with these tools and what’s being said on them or down with them, given the role that they’re now playing in the new public square.

Their staffers certainly realize that by now, tethered by BlackBerrys and iPhone and Android devices to a 24/7 newscycle that has compressed to 24 minutes — or even 24 seconds — from 24 hours. The modern workplace may reward working long hours outside of the office, or at least the appearance of it. Late night and early morning emails are part of Washington working culture. It takes a specific attitude, boundaries and discipline to find a healthy work-life balance in the context of pressure.

That’s certainly true of officials as well, like federal CIO Steven VanRoekel, who is a father to several young children. He is an unapologetically geeky guy who has been learning to use Twitter better, as Alice described, to go “direct” in answered questions from the government IT media.

He and his colleague, US CTO Todd Park, are actually both more advanced in their use of Twitter at this point in their tenures than Vivek Kundra and or Aneesh Chopra, their respective predecessors, neither of whom were tweeting when they began work. (Both men continue to tweet now, after they’ve left government, with Chopra much more active.)

VanRoekel tweeted infrequently as the managing director of the FCC, although he demonstrated that he both knew the basics. Using hashtags for comedic effect in his tweets now strongly suggests he’s learned something about the culture of Twitter since then. Yes, it was a bit of inside baseball, since you’d need to understand the context of Molly’s column to understand his comment, but the tweet was a reply to a specific column.

I thought that he was trying to be funny, with respect to confirming that APIs would be part of the federal government’s digital strategy using a “#specialsauce” hashtag and “#thereIsaidit.” At least for my (admittedly) geeky sense of humor, I think he succeeded.

I still see a perception in some quarters that Twitter is a fad and a waste of time — and currently, given the political context around taxes, the federal budget and spending, conversations about government wasting anything trend pretty negatively. Even with 100% of federal agencies on the service, I find that it still takes a demonstration of how Twitter is useful to accomplishing a mission before an uninitiated person’s eyes open to its value. Searching for topics, events or the name of an employer or agency is often effective.

That’s true for every other social network or tool, too. In 2012, I’m still enjoying exploring and experimenting with what the right approach to each platform, from blogging to Twitter to having family, friends and subscribers on Facebook and Google+ to tumbling or staying LinkedIn to my professional network or sharing video on YouTube. The same is true of federal officials.

We’re all “stumbling” along together.

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In the Capital, influence on social media in DC is more than Twitter followers

It’s hard to believe that it’s been over a year since I implored the DC tech community and media scene at large to stop holding influence contests. Deja vu, all over again.

It was brilliant of In The Capital to hire a smart journalist to cover notable events in the political and tech scene. That coverage put them on the District’s radar during Social Media Week.

It was not brilliant of them to put together this week’s smudged sterling example of linkbait, which stands to damage their credibility with new readers who are not friends of those selected.

Look: I’ve met 80% of the people on this list of the “DC’s Top 10 Social Media Influencers” and follow many of them. I have much respect for their smarts, digital savvy and professionalism.

But if this is the” top 10,” what, exactly, does being an DC “influencer in social media” mean here? Online influence is not just about having a lot of Twitter followers.

For instance, I’m ahead of @LukeRussert by more than 33,000+ and have a higher Klout score, due in part to a large following on Google+ and Facebook. Does that mean that I’m more influential? Maybe on social media and certainly with respect to technology, but certainly not on broadcast news, which still retains enormous influence in our country. It also wasn’t hard to think of another person in DC who’s more influential with respect to social media than either one of us:

What about more “influential in the startup and DC tech scene, which “In the Capital” says it covers? Are all ten of these people more influential than Peter Corbett, Frank Gruber or Jen Consalvo, the co-founders or DC Week and organizers of the huge DC Tech Meetup? I’d don’t think so. And neither does Russert:

In a larger sense, does anyone believe that Russert is more of an “influencer” on social media in Washington than President Obama, between @WhiteHouse and @BarackObama? (I certainly don’t kid myself about my “clout” relative to POTUS.) What about @SpeakerBoehner or House Majority Leader @EricCantor or @SenJohnMcCain? Is the rest of the list is more “influential” than @MarkKnoller or @MarcAmbinder or @MikeAllen? A recent study of Twitter use in Congress, in fact, found that SenatorSanders was the most “influential” member of Congress on social media. (Or at least on Twitter.) one could go deeper on the list of people in media and government but the point is clear enough.

Mark Drapeau, director of innovative engagement in Microsoft’s office of civic engagement — and a member of the list — offered a dissenting perspective:

all these lists are kinda different or the same based on peoples’ biases and what they hope to accomplish and the audience they hope to reach. The Washington Post turns it into a ridiculous game. In the Capital picked… people they think are cool. Politico made the same exact list [of top DC Twitterers] and it’s all – gasp – politicos! The LA Times made the same list [DC twitterers], and they simply ranked people by followers – lazy! I made the same list based on how people interact with their communities – lots of people I know from… my community! All the lists are right, all the lists are wrong, there is nothing to debate, complain about, or mock.

In DC social media, there’s lots of actual social data to crunch to enable some measure influence and connected, not just from PeerIndex or Klout but from Google back links or Twitter/Facebook engagement numbers. Or they could have run their own data on how much engagement or amplification people get on Twitter, Facebook, Tumblr, Google+, etc. That’s just not what happened today.

This feels straightforward, at least from where I sit tonight: If editors make lists, they need to be able to back them up with criteria and methodology. That’s why people read Consumer Reports, for instance, when they buy things. Lists and ratings from credible publications influence the buying and hiring decisions of consumers. That’s why there’s a market for them and why people and brands get excited about being selected.

If “In The Capital” really wanted to measure “influence” and do a Top 10 List, “In the Capital” could have cited Klout or PeerIndex, flawed as those services may yet be. Gadi-Ben Yehuda, social media strategist for IBM’s Center on the Business of Government, made this comment:

The easiest way to have voided any controversy would have been not to use the title “DC’s Top Ten Influencers in Social Media,” which is confusing in any case. Honestly, when I saw who was on the list (the majority was women), I thought “OK, this must be people who do primarily social media activities, i.e. they don’t publish substantive articles on important government events (like Alex), they don’t run tech/innovation companies (like Peter Corbett), they don’t work in the innovation office of cabinet-level agencies (like @AlecJRoss). These are people who’s skill is in the medium that others of us use as a tool to accomplish other things.”

That seemed to answer the question of what the article was about, but only if one focused on the words “in social media.” But what about this words “top” and “influencer” what do those words even mean? Klout defines influence as the ability to spur others to take action. If that’s what an influencer is, then I don’t think there can be a top ten list without Obama, or at least Macon Phillips. Again, Peter Corbett (he got more than 10K people here for DCWeek, after all). Alan Rosenblatt should also likely be on that list.

Based upon Byrne’s comments and some background gathered at last night’s DC Social Media Happy Hour, the list was originally pitched to be about 10 awesome women who consult and teach others in the DC community about how to use social media. Shireen Michell, for instance, is influential with segments of the District’s community who are not in the government or media space.

Then In The Capital appears to have dropped two of them, added Russert and Drapeau, and changed the title and premise, which was not and is not supportable based upon qualititative or quantitative grounds. When asked about the substance behind the list, the author of the post offered this response:

Lisa Byrne, a social strategist at the Pappas Group who was put on the list, offered some insight into what seems to have happened:

“I actually gave a lot of input (originally it was all female so I never spoke of any guys who should be noted),” she commented. “I was not advised it would be titled Influencers. I listed people who were community leaders in the social space – online and specifically offline.”

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