New research from the Pew Research Center’s Internet & American Life Project sheds new light on the use of Twitter In its “Twitter Update,” the Pew Internet report shares key demographics, behaviors and insights on the rapidly growing social network that has continued to be one of Silicon Valley’s hottest startups. Pew researchers found that 8% of online adults said they use Twitter, with some 2% tweeting on a typical day. Pew’s research currently estimates that 74% of American adults are Internet users.
More stats:
- Users skew younger: Internet users aged 18-29 are significantly more likely to use Twitter than older adults.
- Minorities are there in strength. Minority Internet users are more than twice as likely to use Twitter than white Internet users.
- People who live in cities are more likely to tweet. Urban residents are roughly twice as likely to use Twitter as rural dwellers. (That said, the majority of people live in cities.)
What are people sharing? Hint: It’s not what they’re eating. Personal updates lead the list, followed by work updates, sharing links to news, posting “general life observations,” retweeting other people and direct messaging.
All in all, it’s a fascinating picture of Twitter. You’ll learn a lot more at Pew Internet’s “Twitter Update,” including the sample size and methodology behind the report — so go read it.
And then tweet about it. :)
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